MOTOR TREND Launches Q4 Trade Advertising Campaign

NEW YORK, Oct. 9, 2003 -- MOTOR TREND, the world's number one automotive authority and part of the PRIMEDIA Consumer Automotive Group, this week launched a fourth quarter print advertising campaign targeted primarily at the advertising community. The campaign will feature a series of three to five different ads running in trade publications such as Advertising Age, ADWEEK, BRANDWEEK, MEDIAWEEK and Automotive News.

The campaign, created in-house, focuses on the overall involvement, commitment and quality of the MOTOR TREND readership and highlights the magazine's value to non-endemic advertisers.

"Advertisers are becoming more aware of MOTOR TREND's impact in the men's consumer market," says Lou Mohn, President of the PRIMEDIA Consumer Automotive Group. "This book reaches 6.4 million men who shop for not just automobiles, but for lifestyle purchases that include fashion, watches, consumer electronics, grooming, and pharmaceuticals."

Long known as the dominant automotive title for reaching enthusiasts and in-market buyers, MOTOR TREND's well-rounded readership is growing competitively in the category of men's magazines. The MOTOR TREND brand also reaches across more media platforms than any other automotive brand, delivering a unique interactive opportunity for advertisers.

"We have a built a profound loyalty and involvement with our readers," continues Mohn. "They have demanded to see more of our content across all mediums including print, television, radio, Internet as well as auto shows and events. This truly multi-platform delivery of the brand effectively penetrates the men's market, providing an attractive and integrated offering for advertisers."

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.27 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. With 2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well known brands include Motor Trend, Automobile, New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is: NYSE: PRM.