The 2004 Cycle World International Motorcycle Show Presented by Toyota Trucks Hits the Bay Area; Debut of Supermotard Race in San Francisco

SANTA ANA, Calif.--Oct. 8, 2003--This winter, powersports fans, manufacturers and dealers are coming together to celebrate a common passion: motorcycles. The popular Cycle World International Motorcycle Show(R) presented by Toyota Trucks, will be at the San Mateo County Expo Center, November 7-9, 2003. Tickets for the event are $11 for adults, $5 for children 6-11 and free for children 5 and under. Tickets are available in advance at www.motorcycleshows.com and on-site at the box office or call the InfoLine at 800-331-5706 and 218-723-9130 for more information. For the first time, a show ticket includes entry into the final round of the SUPERMOTOUSA Nor/Cal Race Series at the San Mateo facility Saturday and Sunday, November 8-9, 2003. (All class series will be run.)

"We were pleased with last year's turnout in San Francisco," said Show Director Jeff D'Entremont. "We anticipate more enthusiasts to come out this year to see the season's final Supermotard race in Northern California. It's an eye-catching event and an exciting new element to this year's show."

SuperMoto or Supermotard is a sport that emerged in the late 1970's though the mid 1980's with the popularity of ABC's Wide World of Sports television series, "Superbikers." SuperMoto or Supermotard encompasses motorcycle road racing with motocross. The course is made of two sections: asphalt and dirt. The asphalt section is set up with a straightaway where racers can pick up speeds of up to 65 MPH. The dirt section of the course comprises a sweeping oval section made of gravel, and a motocross course. Racers ride a specialized dirt bike that sports an oversized front disk brake and hand-cut road racing slicks.

Traveling to 13 major cities across the country, the Cycle World International Motorcycle Shows presented by Toyota Trucks is an unparalleled opportunity for bike buffs along with casual enthusiasts to experience the cutting-edge of powersports vehicles, products, and services. Expected to be among the 2004 line-up include Aprilia, BMW, Buell, Ducati, Harley-Davidson, Honda, KTM, Kawasaki, Moto Guzzi, Suzuki, Triumph, Victory and Yamaha. Representatives from local dealerships will be available to answer questions and help enthusiasts determine the perfect ride for their size and experience level.

Popular with powersports fans across multiple segments and skill levels, all thirteen shows are fully supported by the industry's major Original Equipment Manufacturers. The Powersports Group is pleased to welcome back KTM, as well as Ducati, and Moto Guzzi this time for the full series. As always, an onslaught of the hottest sportbikes, cruisers, scooters, dualsport machines, off-road bikes, motocross and 4-wheel ATVs will be represented.

Show highlights will include special demonstrations and interactive features. There will be vintage displays highlighting vehicles of all makes and models, and the all-new Club House with special features, message boards, and contests targeting motorcycle club members.

Show attendees who want in-depth information on motorcycle parts and accessories can visit expert staff in "The Factory," a showcase of the latest aftermarket products and essential riding gear where motorheads can compare and discuss everything from performance parts to the latest communications hardware with manufacturer representatives. We are pleased to have the following companies participating in the Factory: Arai Helmets, Avon Tyres, Bell Powersports Inc., Chatterbox, Cobra Engineering, Desser Tire & Rubber Co., Dowco Inc., Dunlop North America, HJC America, K & N Engineering, Kendon Industries, Metzeler Motorcycle Tire, Pirelli Motorcycle Tires, Progressive Suspension, Shoei Helmets, Suomy Helmets, Team Simpson Racing, Top Gear Accessories, Travelcade, Ventura, Wiseco Pistons and Yuasa Battery Inc.

The Cycle World International Motorcycle Shows(R) presented by Toyota Trucks will kick off in San Francisco, with later stops across the U.S. including: Dallas, Seattle, Southern California, Denver, New York, Washington D.C., Atlanta, Ohio, Chicago, Detroit, Daytona, and Minneapolis.

Tickets are available in advance at www.motorcycleshows.com and on-site at the box office. Members of the American Motorcyclist Association who show their membership cards when purchasing tickets at the box office on-site are eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. Discount coupons are also available at participating local dealers. Visit www.motorcycleshows.com for a complete list of participating dealerships. Only one discount will be granted per ticket; no discount offers may be combined.

Please direct all reader inquiries to the InfoLine at 800-331-5706 CST and 218-723-9130 CST or to www.motorcycleshows.com. For media information, contact Philip Grieco, Octagon, telephone 203-352-5261, fax 203-363-1088, e-mail Philip.Grieco@octagon.com. For additional information about the 2004 show series, please contact The Powersports Group at Advanstar Communications, Inc., 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone 800-854-3112, 714-513-8400, or fax 714-513-8481.

The Powersports Group is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, the Off-Road Aftermarket Expo, the Big Twin Expos East and West, Dealernews magazine, Powersports magazine, and Sturgis Guide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,200 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

Photos available upon request.