Stronghold Technologies Announces New Customer Contract with Sale Auto Mall of Georgia

BASKING RIDGE, N.J.--Oct. 7, 2003--Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT), the developer of DealerAdvance(TM), an enterprise software system leveraging wireless technologies for the automotive retail industry, today announced the signing of Sale Auto Mall to a three-year contract. Located in Dalton, Georgia, Sale Auto Mall, a retailer of Cadillac, GMC, Mazda and Pontiac automobiles, is Stronghold's second customer in the state. Securing Sale Auto Mall as a customer was aided by the initial introduction and referral made by Mike Johnson's Hickory Toyota, an existing Stronghold customer.

"Stronghold came highly recommended and they certainly lived up to their reputation," said Robert Chiddister, co-owner and President of Sale Auto Mall. "The major selling points for our dealership was the automation and mobility that DealerAdvance(TM) brings to our team, and the customer support to help us drive the system for improved performance. There is no other technology vendor we use that provides us with a dedicated, on-site consultant, and the difference is remarkable. Stronghold's technology, proven selling processes and customer support give us a real advantage in the marketplace."

Sale Auto Mall purchased the DealerAdvance Sales Solution(TM) after the successful completion of a performance period. DealerAdvance(TM) is a groundbreaking combination of mobile technology and integrated dealership applications designed to generate real performance benefits, including an increase in car sales, improvements in customer follow-up, and reduced administrative costs. The dealership's system installation included 15 personal digital assistants (PDAs) equipped with wireless cards and three hard-wired desktop computers loaded with DealerAdvance(TM).

Included in the contract with Sale Auto Mall, Stronghold engineers developed and installed a business development center (BDC) tailored to the dealership's requirements. At the BDC, which has the DealerAdvance(TM) system as its backbone, Sale Auto Mall has a dedicated team to complete follow-up procedures to sell vehicles to prospects that did not make a purchase on the first visit to the dealership. The BDC team also accesses the dealer's service department customer list and actively mines it to turn service customers into vehicle buying prospects. Completed tasks, customer responses, desired vehicle selection and options, and trade-in information are automatically stored in real-time within the DealerAdvance(TM) system and can be accessed anywhere within the dealership by PDAs or desktop-enabled users. Previously, Sale Auto Mall maintained customer information and follow-up records on paper, which were manually collected and entered into a competing technology vendor's database that has now been displaced by Stronghold.

Stronghold Technologies, Inc., is an innovator in applying wireless technology and process improvement methods to increase business efficiency and sales. The Company has developed an integrated wireless technology, called DealerAdvance(TM), which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the systems sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs. Additional information is available at Stronghold's Web site at www.strongholdtech.com.

The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 ("the Securities Act"), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," or "anticipates" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, the our statements regarding the anticipated growth in the markets for the our technologies, the continued development of our products, the approval of the our Patent Applications, the successful implementation of the our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.