SmarTire Launches New Products Targeted at Recreational Vehicle Market

RoadVoice and TrailerVoice provide tire monitoring to RVs, trailers and towed vehicles

SMTR: OTCBB

RICHMOND, BC, Oct. 7 -- SmarTire Systems Inc. (OTCBB: SMTR) announces the launch of two new products, RoadVoice and TrailerVoice, which represent the first tire monitoring systems targeted specifically at the recreational vehicle, towed vehicle and trailer markets.

The recreational vehicle industry is a $12.3B market in the US, which grew at 7.2% last year. As is the case with passenger car tires, recreational vehicle tire under-inflation is a serious concern. A recent study conducted by the Recreational Vehicle Safety Education Foundation revealed that four out of five RVs had at least one tire under-inflated and a third of those were dangerously under-inflated to the point of being at risk of failure.

RoadVoice is a tire monitoring system designed specifically for light recreational vehicles and vehicles or trailers towed behind large motorhomes. The RoadVoice family of products will be expanded in early 2004 to include larger motorhomes and buses. RoadVoice is currently being tested by manufacturers of recreational vehicles, associated chassis manufacturers and commercial vehicle operators in North America, Europe and Asia.

TrailerVoice is a tire monitoring system designed to monitor single and double axle boat and horse trailers, car haulers, farm trailers and other utility trailers. The company also announces that EZ Loader Boat Trailers custom division will include the TrailerVoice system as standard equipment on their dealer direct line of trailers and as optional equipment on all other models direct to the boat manufacturers. EZ Loader Boat Trailers is a privately owned company with 50 years experience and currently one of the largest producers of recreational boat trailers in the world.

"The SmarTire TrailerVoice system differentiates our trailer offering to our high-end, quality boat manufacturing customers," says Gary Potter General Manager of EZ Loader. "It is extremely difficult for a driver to detect an under-inflated tire or a tire puncture on a boat trailer. To protect the investment in their boat and trailer, our customers are beginning to demand tire monitoring systems."

SmarTire Systems Inc. develops and markets proprietary tire monitoring systems for the North American, European and Asian automotive and transportation industries. Incorporated in 1987, SmarTire is a public company with offices in North America and Europe. Additional information can be found at www.smartire.com.

  "Robert Rudman"

  Robert Rudman
  President and Chief Executive Officer