Next Generation of Auto Dealership Design Debuts Oct. 3 at 'Suzuki of Traverse City' in Traverse City, Mich.

      - Suzuki of Traverse City Dealership Will Be a Pilot Facility
         for $200-Million, 300-Dealership 'Suzuki Square' Network
  Featuring Open-Air Marketplace Design and Lifestyle Product Displays -

                       
                         FOR FRIDAY, Oct. 3, 2003

   WHAT:        American Suzuki has chosen Suzuki of Traverse City as one of
                three pilot facilities for a $200-million national network
                of next-generation automotive dealerships designed to
                attract buyers with such innovative features as an open-air
                marketplace design, bold visual styling and themed interior
                and exterior displays showing how Suzuki vehicles fit
                customer lifestyles.

                Suzuki of Traverse City will be used as a pilot facility for
                more than 300 "Suzuki Square" dealerships nationwide -- a
                new shopper-friendly concept in dealership design that
                attempts to take the pressure out of shopping for and buying
                a new car.

                American Suzuki President Rick Suzuki will dedicate the new
                facility.

   WHEN:        FRIDAY, OCT. 3, 2003
                Dedication Ceremony Begins at 11:30 a.m.
                Reception and Open House 12:30 p.m. - 5 p.m.

   WHERE:       Suzuki of Traverse City - Traverse City, Mich.
                3938 Rennie School Road
                Traverse City, MI
   

PRNewswire -- Oct. 2