Mitsubishi Motors Reports September Sales
CYPRESS, Calif., Oct. 1, 2003 -- Mitsubishi Motors North America, Inc. (MMNA) today reported September 2003 sales of 16,081 units. Sales were supported by a 42.4 percent increase in Mitsubishi Motors' expanding line of sport utility vehicles. The September 2003 total represents a 30.4 percent decline compared to September sales in 2002.
"We're disappointed with the September results, but the majority of 2004 product will be shipped to dealers this month and next," said Greg O'Neill, president and COO, Sales Division, MMNA. "The all-new Galant and Lancer Sportback, plus the updated Lancer and Outlander will drive increased traffic to dealers late this fall."
Mitsubishi Galant, the brand's volume leader, has been completely redesigned inside and out for 2004. The company expects the mid-sized sedan's new look, increased dimensions and improved performance to compete more aggressively in its segment. The Lancer family of compact sedans receives a new sporty new look and the addition of a 162-horsepower Lancer Ralliart factory-tuned trim line. A sporty hatchback called Lancer Sportback goes on sale as a completely new model. The new Galant and expanded Lancer family go on sale in October. The updated Diamante goes on sale in late November.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all of the North American operations of Mitsubishi Motors Corporation. As a single company consolidated on Jan. 1, 2003, MMNA and its subsidiaries manufacture, distribute, finance and market Mitsubishi brand coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers in the United States, Canada, Mexico and the Caribbean. Mitsubishi Motors sold its first vehicle in the U.S. in 1981, and began building cars here in 1988 at its manufacturing facility in Normal, Ill. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672.
Sales Results, September 2003: Mitsubishi Motors North America, Inc. September '03 September '02 % Change % DSR Change Month/YTD Month/YTD Month/YTD Month/YTD Passenger Car Sales* 9,397/136,399 18,424/206,723 -49.0%/-34.0% -51.1%/-34.0% Sport Utility Vehicles** 6,684/68,800 4,693/54,605 42.4%/26.0% 36.5%/26.0% Total Vehicle Sales 16,081/205,199 23,117/261,328 -30.4%/-21.5% -33.3%/-21.5% US Assemb. Cars 6,320/89,101 11,854/133,977 -46.7%/-33.5% -48.9%/-33.5% Imported Cars 3,077/47,298 6,570/72,746 -53.2%/-35.0% -55.1%/-35.0% US Assemb. Truck/ SUV (3) 2,848/17,657 --/-- --/-- --/-- Imported Truck/ SUVs 3,836/51,143 4,693/54,605 -18.3%/-6.3% -21.7%/-6.3% US Assembled Vehicles (1) 9,168/106,758 11,854/133,977 -22.7%/-20.3% -25.9%/-20.3% Imported Vehicles (2) 6,913/98,441 11,263/127,351 -38.6%/-22.7% -41.2%/-22.7% DSR - Daily Selling Rate Selling Days MTD YTD September 2003 24 229 September 2002 23 229 * Above totals include sales of US assembled Mitsubishi Motors vehicles ** Includes Montero Sport, Montero and Outlander (1) Galant, Eclipse and Eclipse Spyder (2) Lancer, Lancer Evolution, Mirage, Diamante, Montero Sport, Montero and Outlander (3) Endeavor