Mitsubishi Motors Ranks in Top 20 Most Innovative Users of Information Technology

Automaker Recognized by InformationWeek Magazine for Fifth Consecutive Year

CYPRESS, Calif., Sept. 29 -- Mitsubishi Motors North America, Inc. (MMNA) has earned a place on the InformationWeek 500 list for the fifth year in a row thanks to the company's effective use of innovative technologies that help improve business operations and allow the company to better serve its customers. MMNA made a significant gain from ranking 57 in 2002 to ranking 16 on this year's list.

"Mitsubishi Motors is using sophisticated technologies to improve service, distribution and customer relationship management," said Greg O'Neill, President and COO, MMNA Sales Division. "As we continue climbing higher and higher up the InformationWeek 500, it's clear that our company's commitment to technology is paying off."

For 15 years, the InformationWeek 500 has tracked organizations' IT agendas, providing a unique opportunity to understand and examine their business practices across core areas of operations. Companies named to this list demonstrate a pattern of technological, procedural, and organization innovation.

"Using technology to improve communication with our dealers and our customers is a core element of our IT strategy and overall business plan," said Tony Romero, senior vice president and CIO, Information Technology, MMNA. "Our goal is to build strong, lasting relationships and we're implementing new technology to help make that possible."

  The company was recognized for achievements including:

   -- Developing a new dealer portal that provides Web-based, real-time
      communications with the company's nationwide network of more than 600
      dealers to improve collaboration and exchange of critical information
      with its dealer partners;
   -- Re-engineering the consumer web site, www.MitsubishiCars.com, to
      improve navigation and enhance access to product information including
      an easy-to-use vehicle configuration tool;
   -- Upgrading "Customer Connections," the company's state-of-the art
      customer contact center to provide a more comprehensive view of the
      customer, improve business processes and enhance the customer
      experience.

The InformationWeek 500 is the most detailed source of industry-specific IT budget data. The research project gathered in-depth information directly from companies about how they approach and prioritize their IT investments. The research identified and ranked the companies following an extensive online and phone study.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research, design and engineering operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit www.mitsubishicars.com.