VW Trends' Aloha Charity Cruise Sponsored by Commonwealth VW & Audi To Benefit Second Harvest Food Bank of Orange County

A day of cruising and festivities features special stops, car show, games and live entertainment, October 18

ANAHEIM, Calif., Sept. 25 -- VW Trends Magazine, a PRIMEDIA publication, and Commonwealth VW & Audi proudly present the 3rd Annual VW Trends' Aloha Charity Cruise on Saturday, October 18, 2003. All non-perishable items donated at this year's cruise and afternoon event directly benefit the Second Harvest Food Bank of Orange County.

"With the increased need to alleviate hunger and heighten awareness of the problem locally, Second Harvest Food Bank of Orange County was a natural choice as this years' benefiting non-profit organization," stated Eric Williams, Marketing Manager of VW Trends, a leading specialty magazine that reaches more than 400,000 readers nationwide.

Volkswagen owners from Orange County, San Diego, Los Angeles and the Inland Empire will join other VW enthusiasts for a cruise up the Orange County coast, starting at the Oakley headquarters in Foothill Ranch (One Icon) and ending at the Newport Dunes in Newport Beach (1131 Back Bay Dr.) for an afternoon full of activities for the entire family. Along the cruise route participants will see one of country's most beautiful coastlines, eat some of the best tacos in town courtesy of Wahoo's Fish Tacos, show their cars and have the opportunity to win a few goodies along the way. Once at Newport Dunes around noon, drivers, passengers and those who just want to attend will enjoy live entertainment -- including Hawaiian music and a DJ -- food, games, vendor booths and a car show with more than 100 customized VWs. The show will feature everything air-cooled, from bugs to buses, race cars to Things, and Ghias too.

VW owners and enthusiasts can pre-register online at www.vwtrendsweb.com. Participation fee per vehicle (one driver) is $20. If you bring a minimum of 3 non-perishable food items to benefit the Second Harvest Food Bank of Orange County the registration fee is $15. All registered VW owners will receive an event T-shirt, a Wahoo's Fish Taco lunch-ticket, free admittance to the Newport Dunes entertainment and a goodie-bag filled with prizes. Passengers who ride with registered participants pay $5 and also receive a lunch-ticket and free access to afternoon entertainment. Entry for event spectators is $8. For further information, contact Eric Williams at 714.769.2399.

The 2003 VW Trends Aloha Charity Cruise sponsors are Commonwealth VW & Audi of Santa Ana, Wahoo's Fish Tacos, Archie's Ice Cream, Newport Dunes, Absolute Exhibits, The Real Source, Blimp and West Coast Metric. Past VW Trends' Aloha Cruises have benefited several Orange County non-profit organizations including the Boys & Girls Club of Santa Ana.

VW Trends Aloha Charity Cruises have drawn over 150 Volkswagens and more than 400 enthusiasts who paraded the streets of various Southern California communities. VW clubs such as DKP, Vintage Transport Owners and Strictly Vintage as well as many others have participated.

Published by PRIMEDIA, VW Trends is a leading specialty automotive publication reaching more than 750,000 enthusiasts through the magazine, events and its website.

About PRIMEDIA:

PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. With 2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well known brands include Motor Trend, Automobile, New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is: NYSE: PRM.

About Second Harvest Food Bank:

Second Harvest Food Bank of Orange County, a non-profit 501 c-3, currently serves more than 380 member charities and helps to feed over 200,000 individuals a month. The primary job of the Food Bank is to collect and distribute surplus food donated by local grocery stores, supermarkets, food manufactures and distributors, the government, restaurants, trade shows, gleaning efforts, food drives, and private individuals. Every dollar donated to the food bank provides 30 meals. To volunteer or for further information about Second Harvest Food Bank, visit them on the web at www.FeedOC.org.