All existing Internet sites for the Mercedes-Benz brand, as well as regional Market Performance Centers (MPCs), will be developed and revised according to a new Mercedes-Benz style guide. The new portal combines global uniformity for the Mercedes-Benz market presence with a high level of flexibility and cost efficiency.
Using Communique, an initial implementation with reference content was created in German and English and made available to the Mercedes-Benz national offices in 170 countries and to almost 5,500 dealers. The national offices and dealers then can select specific content for their online presences depending on their objectives and regional preferences.
Day Communique was selected for the worldwide Mercedes-Benz portal because it enables rapid deployment, high flexibility and multilingual interfaces. Another key requirement for Mercedes-Benz was user-friendliness. Communique has a highly intuitive user interface, which reduces the learning curve to a minimum for users and allows even inexperienced authors to contribute complex content autonomously. This user-friendly design significantly reduces the costs for updating content.
About Day (www.day.com)
Day is a leading provider of integrated content, portal and digital asset management software. Day's technology Communique offers a comprehensive, rapidly deployable framework to unify and manage all digital business data, systems, applications and processes through the Web. Communique's content-centric architecture, and its innovative ContentBus, turns the entire business into a virtual repository, bringing together content from any system, regardless of location, language or platform.
Day is an international company, founded in 1993, and listed on the Swiss Stock Exchange New Market (SWX:DAYN) since April 2000. Day's customers are some of the largest global corporations and include Audi, Escada, General Electric, Hugo Boss, Intercontinental Hotels Group, McDonald's, UBS and Volkswagen.