Enterprise-Rent-A-Car Tops in Eyes of Small Biz Owners, New Study Shows

ORADELL, N.J., Sept. 19 -- Enterprise Rent-A-Car is among the most recognized and respected car rental companies by small business owners, according to a new study released by the Small Business Division of TechnoMetrica Market Intelligence. The study also reveals that Avis, Hertz, and Budget also rank high in terms of favorability but tend to be less familiar to small business owners.

The report findings are based on survey data collected this summer from a sample of 1,034 small businesses from TechnoMetrica's Small Business Insights Panel-a representative panel of over 7,000 American small and home-based businesses.

In addition to ranking car rental companies in terms of familiarity and favorability, the study also examines trends in car rental usage habits, preferences, and expectations of small businesses in the U.S. Specific topics of investigation include rental frequency, rental locations, price expectations, influential factors in the purchase decision, and enrollment levels in small business rental car programs.

Also emerging from the study is the finding that in general, rental car companies have a tough time addressing and correcting problems reported by customers. The study reports that half of all problems (53%) experienced by small businesses during car rental transactions are not satisfactorily resolved.

For more information about TechnoMetrica's "2003 Small Business Car Rental Usage Study," please contact Mayur at 201-9861288.