Detroit Rep Firm Gives Auto Advertisers Local Presence

DETROIT, Sept. 19 -- A new advertising sales representation firm composed of niche Internet sites has been created to help Big Three auto makers and their dealer groups reach higher net worth consumers with demonstrated buying power and regular online shopping habits.

Motor City Reps (www.motorcityreps.com ) opened for business in August and is committed to representing good web sites that reach customers more likely to purchase new cars and trucks regularly.

"It is imperative to provide the right audience for our customers and we do that by extensively researching the marketplace and relying on our strong relationships with the media decision makers here in Detroit," said Mike Maiorano, co-founder of Motor City Reps.

Direct representation by media properties in Southeast Michigan has declined in the last few years, while online ad spending has increased. Motor City Reps offers a Network, ala carte media representation and tailored advertising opportunities for automakers as well as their local dealer groups.

"Success in this community comes with time, frequency, and relationships," said Jeff Stanislow, co-founder of Motor City Reps. "Many media properties are now trying to cover Detroit from offices on the Coasts, but our research indicates that automotive media buyers prefer to work with local representatives and build trusted relationships."

First clients for Motor City Reps include FHMUS.com, Prevention.com, Smithsonianmag.com, PowerOne Media, Ucomics.com, 180 Solutions.com and streaming media provider, Lightningcast, under an agreement with New York- based Interevco.

"OEMs looking to find males can do so in one of the hottest special interest segments on FHM," Maiorano said. "Prevention complements that reach nicely with the Number 1 (234 index) site for women 45 plus, and No. 1 Health site for Adults 45 plus. Our service is quite simple; we represent web properties that either once maintained an office here, or covered this territory from out of state. We typically handle a top 100 property or one that's tops in their niche vertical."

About Motor City Reps

Motor City Reps is an online media representation firm specializing in the Automotive Industry. Based in Novi, MI, Motor City Reps currently represents seven vertical leading online properties.