Outdoor Channel To Broadcast Outlaw Series "Within 14 Days After Race" OOH Baby.

TEMECULA, Calif., Sept. 18 -- The Outdoor Channel, a subsidiary of Outdoor Channel Holdings, Inc. (BULLETIN BOARD: OUTD) , announced today a three-year commitment to produce and broadcast the world's largest and most popular sprint car racing series -- the O'Reilly World of Outlaws Series.

The agreement calls for The Outdoor Channel to produce and telecast a minimum of 27 exclusive events in 2004 on a tape-delayed basis. The one-hour telecasts will air Wednesdays at 8 p.m. Eastern between April and September 2004 as part of The Outdoor Channel's popular "Wednesday Night Horsepower" time slot. Most telecasts will air within 14 days of each race, with repeat airings on Saturdays at 8 a.m. Eastern and Thursdays at 10 p.m. Pacific.

"The O'Reilly World of Outlaws Series brand is highly recognizable among American race fans," said Wade Sherman, Senior VP of Programming for The Outdoor Channel. "We are confident this series will be tremendously popular with our audience and is likely to establish itself quickly as our flagship motorsports property."

"We're extremely pleased to have signed this agreement with The Outdoor Channel," added Ted Johnson, President of the O'Reilly World of Outlaws Series. "As the 5th largest auto racing series in the world, we find it a perfect match to broadcast on this thriving cable network that reaches millions of race fans everywhere."

The World of Outlaws Series sanctions 72 events over 100 dates at 50 tracks in 27 states, offering more than $10 million in purses, contingencies and point fund awards in 2003- its 25th Anniversary Season.

Based in Temecula, CA, The Outdoor Channel is a national cable network dedicated to providing the best in traditional outdoor programming to America's sixty million anglers and hunters. The Outdoor Channel is available to nearly sixty million homes in the U.S. through a combination of cable networks and satellite providers. The network recently announced its launch to an international audience, reaching nearly eight million homes in Latin America. For more information, visit The Outdoor Channel's web site at http://www.outdoorchannel.com/ .