The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

GORDON'S HEART IS IN VICTORY LANE EVEN WHEN HE IS NOT

FOR IMMEDIATE RELEASE       
    DOVER, Del. - Four-time NASCAR Winston Cup Series champion and driver of 
the No. 24 DuPont Chevrolet, Jeff Gordon, has faced many on-track challenges 
recently as solid runs have turned into back-of-the-pack finishes. 
    However challenged he may feel, Gordon realizes that he does not face the 
true challenges in life the way that so many less fortunate do and has 
concentrated philanthropic efforts to those causes and communities that are near and 
dear to his heart, despite on-track performance.
    Several weeks ago, Gordon spent the day here in Delaware to promote and 
encourage donations to the United Way of Delaware 2003 campaign.  Gordon's 
primary sponsor, DuPont, has many devoted volunteers and has helped set an 
aggressive goal for this year's campaign.
    "The Delaware community has been very good to me over the past 10 years," 
said Gordon. "DuPont has been with me for my entire Winston Cup career and 
part of the reason that our partnership has been so successful is because of our 
shared values. 
    "Going into the local schools and working to kickoff the United Way of 
Delaware campaign was a great experience. If I am able to help them achieve 
their fund-raising goal in any way, then it is well worth the effort."
    Gordon established the Jeff Gordon Foundation (JGF) in December of 1999 
to help support the physical, social or intellectual needs of children and 
their families throughout the United States. Money raised is distributed among 
several non-profit 
organizations including the Make-A-Wish Foundation, The Marrow Foundation, 
Hendrick Marrow Program, The Leukemia & Lymphoma Society and the Riley Hospital 
for Children located in Indianapolis, Ind.
    Last month, the foundation hosted a celebrity bowling tournament in 
Indianapolis leading up to the Brickyard 400 bringing together celebrities and fans 
to raise money for the Riley Hospital for Children. At the end of the event, 
Gordon presented a check for $100,000 to the hospital.
    "The bowling tournament is such a fun way to raise money for a place that 
does so much for sick children and their families, "Gordon said. "I grew up 
right down the road from Riley and have been familiar with what they have done 
for so many lives for so long. It feels good to get the whole community 
involved in supporting their efforts."
    The next big event will be an "Evening with Jeff Gordon" dinner followed 
by the third annual Jeff Gordon Go-Kart Challenge in Wilmington, N.C., in 
October. Gordon will dine with guests and later challenge them to a friendly 
go-kart race to raise money for The Hendrick Marrow Program in partnership with the 
Marrow Foundation.
    The Jeff Gordon Foundation has also organized a car raffle in which 
somebody will win a Jeff Gordon Signature Edition 2003 Monte Carlo SS Chevrolet, as 
well as on-line auctions which promote bids for autographed memorabilia. 
    However good Delaware has been to Gordon off-track, it has been equally 
good to him on-track. He has achieved a great deal of success at the "Monster 
Mile" winning in 1995, sweeping both Winston Cup events in 1996 and one in 
2001. He also has two poles (1995 and 1996), 10 top-fives, 14 top-10's and has led 
2,101 laps at the 1.0-mile facility, controlling 22.6 percent of the laps 
Gordon has raced here. 
    "Racing here feels like racing at home because DuPont's headquarters are 
here and all the employees make me feel like part of their family," Gordon 
said. "We've had some amazing performances here and would like to come out the 
winner on Sunday."
    Although Gordon may take the checkered flag on any given Sunday, the real 
winners are those who benefit from what the rest of us give from the heart 
each day.