ORA Establishes Detroit Office to Serve Automotive Industry

PASADENA, Calif., Sept. 11 -- Optical Research Associates (ORA(R)), the industry's leading supplier of illumination design software and engineering services, has established an office in the Detroit area to support the region's automotive lighting industry. This new office will provide leading-edge lighting design and engineering services, and will support users of LightTools(R), ORA's robust illumination design software. Some of the world's leading interior and exterior lighting companies, as well as automotive OEMs, use ORA's software technology or engineering expertise for illumination design from advanced conceptual designs to production designs.

ORA's world-class team of automotive lighting engineering resources is headed by Dr. John Li, Director of Automotive Lighting, who has had extensive automotive lighting experience at General Motors Corporation, Delphi Automotive Systems and Ford Motor Company. Senior members of the team include Dr. William Cassarly, formerly of GE Lighting, and Dr. Tom Hough, Director of Illumination Engineering Services, who has special expertise in automotive lightpipe design.

"Our new Detroit area office furthers ORA's commitment to providing technologies that optimize the performance of automotive lighting systems, a key value-add in today's market," said Dr. Kevin Thompson, ORA's Vice President of Optical Engineering Services. "We see this as a tremendous opportunity to deliver illumination design innovation to our customers in the automotive market."

ORA's Detroit-area office can be contacted directly at: 39555 Orchard Hill Place, Suite 600, Novi, Michigan 48375, (248) 348-5793, or by email at info@opticalres.com.

Now in its 40th year as an industry leader, ORA is committed to delivering innovative optical solutions to industry. With its CODE V(R) and LightTools software products, ORA is the world's leading developer of optical software. ORA is also the largest independent supplier of optical design and engineering services, with more than 4,000 completed projects since the Company was founded in 1963. ORA is headquartered in Pasadena, California.

For more information, contact Kevin Thompson, Vice President of Optical Engineering Services, or David Brown, Vice President of Software Sales and Marketing, Optical Research Associates, 3280 E. Foothill Blvd., Suite 300, Pasadena, CA, 91107, telephone 626-795-9101, FAX 626-795-0184. Email: info@opticalres.com, Web: www.opticalres.com or www.oraengineering.com

  Company Contact:  David Brown
                    626-795-9101
                    FAX 626-795-0184
                    Email: info@opticalres.com
                           www.opticalres.com