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The Cycle World International Motorcycle Shows Presented By Toyota Trucks Announces 2003/2004 Schedule; Fun For Motorcycle Fans This Winter In Thirteen U.S. Cities

SANTA ANA, Calif.--Sept. 10, 2003--This winter, powersports fans, manufacturers and dealers are coming together to celebrate a common passion: motorcycles. The Powersports Group, producer of the popular Cycle World International Motorcycle Shows(R) presented by Toyota Trucks, has just announced its 2004 show schedule. Traveling to 13 major cities across the country, the series is an unparalleled opportunity for bike buffs along with casual enthusiasts to experience the cutting-edge of powersports vehicles, products, and services.

SAN FRANCISCO                DALLAS                       
November 7-9,                November 21-23               
San Mateo Cnty Expo Cntr     Dallas Convention Cntr       

SEATTLE                      LONG BEACH           
December 5-7                 December 12-14       
Seahawks Exhib. Cntr.        Lng Bch Conv. Cntr.  

DENVER                       NEW YORK                     
December 19-21               January 2-4                  
Colorado Conv. Cntr.         Jacob K. Javits Conv. Cntr.  

WASHINGTON                   ATLANTA               
January 9-11                 January 16-18         
Wash. DC Conv. Cntr.         Cobb Galleria Centre  

OHIO                         CHICAGO                     
January 30-February 1        February 6-8                
IX Center (Cleveland)        Donald E. Stephens CC       

DETROIT                      DAYTONA                    
February 20-22               March 3-7                  
Cobo Conf./Exhib. Cntr.      Daytona Internat'l Spdway  

MINNEAPOLIS
March 26-28
Minneapolis Conv. Center

Popular with powersports fans across multiple segments and skill levels, all thirteen shows are fully supported by the industry's major Original Equipment Manufacturers -- Aprilia, BMW, Buell, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph, Victory, and Yamaha. Also, for the very first time, the Powersports Group announces the support of Indian Motorcycles for the complete 2004 tour. Their commitment to the tour adds to the already impressive vehicle line-up featured at the shows. The Powersports Group is also pleased to welcome back KTM, as well as Ducati, and Moto Guzzi this time for the full tour. As always, an onslaught of the hottest sportbikes, cruisers, scooters, dualsport machines, off-road bikes, motocross and 4-wheel ATVs will be represented.

Show attendees who want in-depth information on motorcycle parts and accessories can visit the expert staff in "The Factory," a showcase of the latest aftermarket products and essential riding gear where they can compare and discuss everything from performance parts to the latest communications hardware with manufacturer representatives. We are pleased to have the following companies participating in the Factory: Arai Helmets, Avon Tyres, Bell Powersports, Inc., Chatterbox, Cobra Engineering, Desser Tire & Rubber Co., Dowco, Inc., Dunlop North America, HJC America, K & N Engineering, Kendon Industries, Metzeler Motorcycle Tire, Pirelli Motorcycle Tires, Progressive Suspension, Shoei Helmets, Suomy Helmets, Top Gear Accessories, Travelcade, Ventura and Yuasa Battery, Inc.

Show highlights will include stunt riders, special demonstrations and interactive features. This year's series premieres the Ball of Steel Stunt Show complete with gravity-defying stunts and caged performances by extreme motorcycle riders in an enclosed steel ball. Attractions will also include vintage displays highlighting vehicles of all makes and models, the innovative Video Lounge showing the latest extreme motorcycle videos on the market, and the all-new Club House with special features, message boards, and contests targeting motorcycle club members.

"We've got big plans for this year's International Motorcycle Shows," enthuses Show Director, Jeff D'Entremont. "After 23 years, the series has taken on a life of its own and has become an annual tradition for most attendees. Drawing folks from every walk of life -- from families with kids to hard-core, 20-something riders -- the series will be this winter's must-see event for motorcycle fans across the nation."

The Cycle World International Motorcycle Shows(R) presented by Toyota Trucks kick off this November in San Francisco, with later stops across the U.S. including: Dallas, Seattle, Southern California, Denver, New York, Washington D.C., Atlanta, Ohio, Chicago, Detroit, Daytona, and Minneapolis.

Tickets are available in advance at www.motorcycleshows.com and on-site at the box office. Members of the American Motorcyclist Association who show their membership cards when purchasing tickets at the box office on-site are eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. Discount coupons are also available at participating local dealers. Visit www.motorcycleshows.com for a complete list of participating dealerships. Only one discount will be granted per ticket; no discount offers may be combined.

Please direct all reader inquiries to the InfoLine at 800-331-5706 CST and 218-723-9130 CST or to www.motorcycleshows.com. For media information, contact Shea Sweeney, telephone 203-352-6322, fax 203-363-1088, e-mail shea.sweeney@octagon.com. For additional information about the 2004 show series, please contact The Powersports Group at Advanstar Communications, Inc., 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone 800-854-3112, 714-513-8400, or fax 714-513-8481.

The Powersports Group is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, the Off-Road Aftermarket Expo, the Big Twin Expos East and West, Dealernews magazine, Powersports magazine, and Sturgis Guide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,200 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

Note to Editors: Photos available upon request.