ARKONA Announces Web-Enabled Scanning and Bar Coding Tools; Dealers to Benefit from Faster and More Accurate Vehicle Inventories

SALT LAKE CITY--Sept. 10, 2003--ARKONA Inc. (ARKN) (OTCBB:ARKN), the technological leader in fully integrated dealer management solutions and Web services, today announced the release of handheld technology to assist dealers with vehicle inventory management. This new solution augments existing Web-based offerings for the management of dealer operations.

"ARKONA's new vehicle scanning solution provides time and money savings for our family of dealerships at which we inventory over 4,000 vehicles and sell over 1,600 vehicles each month," commented John Schomburg, systems director, Woodhouse Auto Family. "Inventory checks and processing vehicle arrivals are simple and accurate. We no longer have to worry about inaccurate VIN entry and the long hours our employees were spending walking the lots."

ARKONA's vehicle scanning solution is totally integrated with its Web service products and its dealer management system and is able to read automotive industry standard bar code formats. The scanning solution eliminates tedious manual input and simplifies the verification process involved in taking vehicle inventories and updating the physical location of vehicles on the dealership lot.

"Our high-volume used car superstores have been more productive and efficient with ARKONA's vehicle scanning module," commented Jason Eldridge, general manager and director of operations, Driver's Way Inc. "We have saved money by going with ARKONA. The new scanning product provides additional dollar savings and faster, more accurate flooring checks. We plan to install the product at all of our superstores."

The turnkey ARKONA vehicle scanning solution is available on an enterprise-wide basis for under $10,000. Included with the solution are a scanner, printer, labels and integration to the executive management portion of ARKONA's dealership Web services. For more information about all of ARKONA's Dealer Management Solutions and Web services, please call 866-478-6364 or go to www.arkona.com.

About ARKONA Inc.

ARKONA was the first to offer a true Application Services Provider (ASP) solution for the automotive industry and continues to be a market leader in providing innovative e-business solutions for automobile dealers. A public company, ARKONA was founded in 1996 and trades under the symbol ARKN. For more information, visit ARKONA's Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.