AUTOMOBILE Magazine Launches Q4 Trade Advertising Campaign

AUTOMOBILE MAGAZINE, part of the PRIMEDIA Consumer Automotive Group, today announced the launch of a fourth quarter print advertising campaign targeting the automotive and advertising communities. The campaign will feature a series of 3-5 different ads running in trade publications such as Advertising Age, ADWEEK, BRANDWEEK, MEDIAWEEK and Automotive News.

For the creative development and execution of the campaign, the PRIMEDIA Consumer Auto Group tapped the New York office of London-based communications firm Michaelides & Bednash. Focusing on the lifestyle-oriented editorial positioning of AUTOMOBILE MAGAZINE, the firm created a series of ads with the theme, "What Kind of Car Are You?", featuring a literal interpretation of how one's vehicle choice is a statement of one's identity.

"This campaign will reinforce and promote the strength of the AUTOMOBILE MAGAZINE brand and the personal connection that exists with our readers," says Lou Mohn, President of the PRIMEDIA Consumer Automotive Group. "Our readers are passionate enthusiasts who strongly identify with the magazine's editorial. It is this level of involvement that allows us to provide advertisers with innovative programs and packages that impact the bottom line and connect with the consumer."

In addition to the print campaign, AUTOMOBILE MAGAZINE will support its trade initiatives with additional marketing programs and both public and private events to be held in Los Angeles, Detroit and New York.

About AUTOMOBILE MAGAZINE

AUTOMOBILE MAGAZINE, a PRIMEDIA publication, was founded in 1986 by veteran automotive journalist David E. Davis, Jr., and has a circulation of 645,000 and a total readership of 4 million. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE MAGAZINE is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel destinations, automotive art, vintage cars and industry trends.

About PRIMEDIA

One of the world's most innovative media companies, PRIMEDIA is leading the industry with its concept of targeted scale through its combination of traditional and new media properties. The company capitalizes on its focused content across print, television, the Internet and live events to offer highly effective integrated advertising and marketing solutions in some of the most sought after advertising demographic sectors including teens, automotive, outdoor, luxury, real estate and business-to-business segments. With 2002 sales from continuing businesses of $1.6 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S., producing more advertising and editorial pages through its more than 250 titles including AUTOMOBILE MAGAZINE, MOTOR TREND, New York, Fly Fisherman, Power & Motoryacht, Telephony, Ward's Auto World and American Demographics, than any other media company. It is also the #1 producer/distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the company can be found at www.primedia.com.

   MEDIA CONTACTS:
   Jocelyn Johnson, 212.446.1867, Jjohnson@sloanepr.com
   Michelle Alvarez, 212.446.1879, Malvarez@sloanepr.com

PRNewswire -- Sept. 9