NASCAR Silicon Motor Speedway Expands to Monterey's Cannery Row

INDIANAPOLIS, IN (September 5, 2003) – William R. Donaldson, Chairman and 
CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS) 
announced that the Company’s wholly owned subsidiary, Perfect Line Inc., has 
entered into a revenue share agreement with Cannery Row Entertainment, Inc., 
a new venture owned by amusement industry veteran Peter Casas, to install 
its state-of-the-art racing simulators.
Casas is developing the Edgewater Packing Company, a nearly 100-year-old 
icon and historic building in the Cannery Row district of Monterey, one of 
the most popular tourist destinations in northern California.  This 
amusement facility will feature four NASCAR Silicon Motor Speedway racing 
simulators, a restaurant, laser tag, climbing wall, mechanical bull, Old 
Tyme Photo Emporium, over 100 video games, plus the world famous “Carousel” 
which many people identify with this celebrated building.  The location is 
adjacent to the Monterey Aquarium which draws approximately 2 million annual 
visitors.
“This revenue share location, the Company’s fourth this year, is another 
example of the new direction we’re taking in opening stores in conjunction 
with established businesses in high profile, heavily trafficked, 
tourist-based areas,” stated Donaldson.
Perfect Line’s NASCAR Silicon Motor Speedway racing centers are the largest 
chain of officially licensed, NASCAR-branded interactive entertainment 
stores in the world, and offers its customers the most popular NASCAR 
merchandise available. Perfect Line has integrated sophisticated proprietary 
racing simulator technology with an exclusive NASCAR license for 
location-based entertainment and licenses for popular NASCAR tracks and 
teams.
The National Association for Stock Car Auto Racing, NASCAR, is the 
sanctioning body for one of America’s premier sports.  With 75 million fans 
spread throughout the U.S. and ranking second among sports on television and 
third in licensed product sales, NASCAR has catapulted into the American 
mainstream.  The Passion and brand loyalty of NASCAR fans have attracted 
many of the best-known brands in America: more Fortune 500 companies are 
involved in NASCAR than any other sport.  Based in Daytona Beach, Fla, with 
offices in Charlotte, New York and Los Angeles, NASCAR sanctions 1,800 races 
at 120 tracks in 38 states.