American Honda Posts All-Time Record Sales in August
August sales highlights: * All-time record American Honda sales of 147,253; * All-time record Honda Division sales of 131,049; * All-time record American Honda light truck sales of 51,623; * All-time record Honda Division light truck sales of 46,659; * All-time record Accord sales of 49,098; * Industry-leading hybrid sales of 16,297 year-to-date.
TORRANCE, Calif., Sept. 3 -- American Honda Motor Co. Inc., set a new all-time record for sales in any month, delivering 147,253 cars and light trucks in the month of August, besting the previous record of 137,273 set in August of last year by nearly 10,000 vehicles. American Honda year-to-date sales rose 12.4 percent to 944,719 through August on the strength of Honda passenger vehicles and growing light truck sales.
"What's most important is that we've broken our sales records with practically no incentive spending," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "This clearly demonstrates that our focus on the brand, the products and the customer -- not the deal -- is resonating with consumers."
Honda Division
Record Honda Division sales of 131,049 were driven by best-ever light truck sales of 46,659, up 31.6 percent for the month, along with record sales of Accord, up 5.5 percent to 49,098; and Odyssey, rising 12 percent to 15,998 for the month. In addition, the all-new Honda Element continued to build momentum with sales of 6,835 units, the second best month since its December, 2002, launch. Honda Division sales for the year through August are up 14.8 percent to 831,365.
Honda also continued its leadership in sales of hybrid vehicles in August. The Civic Hybrid had its second best month ever with sales of 2,296 units with year-to-date sales of 15,316 units, making Civic Hybrid the industry-wide hybrid sales leader for 2003. Sales of Honda's hybrid vehicles, the Civic Hybrid and Insight, totaled 16,297 year-to-date.
Acura Division
Led by the MDX luxury SUV and newly introduced TSX sports coupe, Acura sold 16,204 units in August, an increase of 2.9 percent from last year. The Acura MDX posted sales of 4,964 this past month, surpassing last August's record by 11 percent. Acura Division year-to-date sales total 113,354 vehicles through the end of August.
American Honda Vehicle Sales For August 2003
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 147,253 137,273 11.2% 944,719 844,518 12.4%
Total Car
Sales 95,630 95,868 3.4% 582,213 579,891 0.9%
Total Truck
Sales 51,623 41,405 29.3% 362,506 264,627 37.7%
Import Car
Sales 16,633 12,453 38.5% 124,528 94,132 32.9%
Honda
Division 10,609 8,264 33.1% 89,370 65,009 38.1%
Acura
Division 6,024 4,189 49.1% 35,158 29,123 21.3%
Import Truck
Sales 14,797 15,197 1.0% 99,362 103,406 -3.4%
Honda
Division 14,797 15,197 1.0% 99,362 103,406 -3.4%
Domestic Car
Sales * 78,997 83,415 -1.8% 457,685 485,759 -5.3%
Honda
Division 73,781 75,896 0.8% 416,517 432,909 -3.3%
Acura
Division 5,216 7,519 -28.1% 41,168 52,850 -21.7%
Domestic Truck
Sales * 36,826 26,208 45.7% 263,144 161,221 64.0%
Honda
Division 31,862 21,583 53.1% 226,116 126,117 80.2%
Acura
Division 4,964 4,625 11.3% 37,028 35,104 6.0%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 131,049 120,940 12.4% 831,365 727,441 14.8%
Accord * 49,098 48,269 5.5% 281,526 271,024 4.4%
Civic * 34,477 34,735 2.9% 217,494 216,128 1.1%
Prelude 0 31 10 1,936 -99.5%
S2000 720 932 -19.9% 5,875 7,207 -18.1%
Insight 95 193 -49.0% 981 1,623 -39.3%
FCX 0 1
Odyssey * 15,998 14,810 12.0% 109,979 102,003 8.3%
Passport * 4 120 -96.5% 65 3,362 -98.1%
Pilot * 9,025 6,653 40.7% 68,517 20,752 231.8%
CR-V 14,797 15,197 1.0% 99,362 103,406 -3.4%
Element * 6,835 47,555
* Domestic Vehicle
Ttl 105,643 97,479 12.4% 642,633 559,026 15.5%
Accord 42,680 44,514 -0.6% 226,553 234,855 -3.1%
Civic 31,101 31,382 2.8% 189,964 198,054 -3.6%
Passport 4 120 -96.5% 65 3,362 -98.1%
Pilot 9,025 6,653 40.7% 68,517 20,752 231.8%
Odyssey 15,998 14,810 12.0% 109,979 102,003 8.3%
Element 6,835 47,555
Acura Division
Total 16,204 16,333 2.9% 113,354 117,077 -2.7%
Integra 0 0 0 19
RSX 2,789 2,964 -2.4% 18,613 22,158 -15.6%
CL * 645 1,151 -41.9% 5,547 8,980 -37.9%
TL * 4,571 6,368 -25.6% 35,621 43,870 -18.4%
TSX 2,514 11,484
RL 695 1,200 -39.9% 4,867 6,788 -28.0%
NSX 26 25 7.9% 194 158 23.4%
MDX * 4,964 4,625 11.3% 37,028 35,104 6.0%
Selling Days 27 28 205 206
* Honda and Acura vehicles are made of domestic and global
sourced parts.
** Daily Selling Rate