Toyota Announces Best-Ever Sales Month - Breaks Record Set Just Three Months Earlier
TORRANCE, Calif., Sept. 3 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever sales month in 46 years of business in the U.S. with total August sales of 200,482, an increase of 11.4 percent and breaking the previous mark set just three months ago. The record-setting month also marks the first time Toyota has recorded 200,000 sales in a single month. Calendar-year-to-date (CYTD) sales stand at 1,273,255, up 4.8 percent over the same period last year.
"The rebounding economy was evident in the overall strength of the auto market in August," said Jim Press, TMS executive vice president and COO. "With this fiscal upswing, consumers are economically empowered and they recognize what great cars and trucks are out there right now. The economic upturn will continue to fuel sales as we approach the fourth quarter."
The Toyota Division celebrated its best-ever sales month with 174,072 units sold, up 11.1 percent over the same period last year. The Lexus Division also enjoyed its best-ever month with sales of 26,410 units, an increase of 13.5 percent over last August.
Toyota Division passenger cars posted all-time best-ever sales of 92,791. Camry, the number-one-selling car in America, led the charge with record August sales of 46,575, up 6.3 percent. The Corolla also had best-ever August sales with 35,551 units sold, an increase of 36.0 percent.
Scion, the new car marque from TMS, closed out its third month of sales in California with 1,813 units. The Scion xB recorded 1,159 units sold and continues to attract buyers with its non-conformist attitude and retro styling. Sales of the aggressive and sleek xA subcompact five-door remain steady with 654 vehicles sold. CYTD sales for Scion total 4,783 units.
Toyota Division light trucks set an all-time best-ever sales month with 81,281 units sold, up 12.6 percent over the same period last year. Tacoma compact pickup sales totaled 17,657, up 7.5 percent. The Highlander mid-size sport utility vehicle (SUV) achieved its best-ever sales month with 15,209 units sold, up 27.2 percent. The 4Runner mid-size SUV posted strong sales of 12,313, up 44.3 percent. The Tundra full-size pickup enjoyed best-ever August sales of 11,485, an increase of 6.8 percent, while the Sienna van had sales of 8,139, an increase of 6.4 percent. The Sequoia full-size SUV recorded best- ever monthly sales of 7,305, an increase of 15.4 percent over the same period last year. The Land Cruiser full-size SUV recorded 597 units sold, up 7.3 percent.
The Lexus Division's record-setting sales month was paced by all-time best-ever light truck sales of 14,039, up 80.3 percent over the same period last year. The newly redesigned RX 330 luxury SUV recorded best-ever monthly sales of 10,430, an increase of 49.4 percent. The all-new GX 470 luxury mid- size SUV posted strong sales of 2,847.
Sales of North American-built vehicles accounted for 58.0 percent of total August sales. There were 27 selling days this sales month compared to 28 last August.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
August, 2003
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2003 2002 CHG 2003 2002 CHG
ECHO 1,874 3,185 -39.0 23,701 21,505 10.7
COROLLA 35,551 27,100 36.0 238,089 168,561 41.9
CELICA 1,461 2,238 -32.3 11,078 17,248 -35.5
CAMRY 46,575 45,442 6.3 287,374 309,618 -6.7
AVALON 4,945 7,414 -30.8 35,785 48,502 -25.9
MR2 SPYDER 273 496 -42.9 2,151 3,565 -39.4
PRIUS 299 1,756 -82.3 10,821 13,216 -17.7
SCION xA 654 0 -- 1,659 0 --
SCION xB 1,159 0 -- 3,124 0 --
TOTAL TOYOTA DIV.
PASS. CAR 92,791 87,631 9.8 613,782 582,215 5.9
ES 300 5,986 7,767 -20.1 42,325 49,166 -13.5
LS 430 2,410 2,695 -7.3 13,844 17,741 -21.6
SC 430 1,058 1,290 -14.9 7,179 10,808 -33.3
GS 300 1,384 1,771 -19.0 7,756 10,017 -22.2
GS 430 224 220 5.6 1,444 1,674 -13.3
IS 300 1,309 2,305 -41.1 10,106 14,921 -31.9
TOTAL LEXUS PASS.
CAR 12,371 16,048 -20.1 82,654 104,327 -20.4
TOTAL TOYOTA PASS.
CAR 105,162 103,679 5.2 696,436 686,542 1.9
SIENNA 8,139 7,935 6.4 61,213 58,496 5.2
RAV4 8,576 10,329 -13.9 51,095 61,188 -16.1
4RUNNER 12,313 8,849 44.3 73,570 53,446 38.3
HIGHLANDER 15,209 12,401 27.2 84,915 77,567 10.0
LAND CRUISER 597 577 7.3 4,075 4,222 -3.0
SEQUOIA 7,305 6,566 15.4 43,437 47,307 -7.7
4X2 TACOMA 10,639 10,369 6.4 64,886 64,246 1.5
4X4 TACOMA 7,018 6,665 9.2 40,911 42,179 -2.5
TOTAL TACOMA 17,657 17,034 7.5 105,797 106,425 -0.1
TUNDRA 11,485 11,154 6.8 68,306 70,169 -2.2
TOTAL PICKUP 29,142 28,188 7.2 174,103 176,594 -0.9
TOTAL TOYOTA DIV. LT
TRUCK 81,281 74,845 12.6 492,408 478,820 3.3
LX 470 762 837 -5.6 5,251 5,807 -9.1
GX 470 2,847 0 -- 19,902 0 --
RX 330 10,430 7,238 49.4 59,258 49,836 19.5
TOTAL LEXUS LIGHT
TRUCK 14,039 8,075 80.3 84,411 55,643 52.4
TOTAL TOYOTA LIGHT
TRUCK 95,320 82,920 19.2 576,819 534,463 8.5
TOTAL TOYOTA DIV. 174,072 162,476 11.1 1,106,190 1,061,035 4.8
TOTAL LEXUS 26,410 24,123 13.5 167,065 159,970 4.9
TOTAL TOYOTA 200,482 186,599 11.4 1,273,255 1,221,005 4.8
MEMO:
DOM. COROLLA 27,247 20,250 39.5 185,824 152,763 22.2
DOM. CAMRY 39,456 35,895 14.0 256,968 245,646 5.1
DOM. PICKUP 29,142 28,188 7.2 174,103 176,594 -0.9
TOTAL IMPORT CAR 33,514 40,120 -13.4 217,859 239,631 -8.6
TOTAL DOMESTIC CAR 71,648 63,559 16.9 478,577 446,911 7.6
TOYOTA DIV. IMPORT
CAR 21,143 24,072 -8.9 135,205 135,304 0.4
TOTAL VEHICLE SALES 200,482 186,599 11.4 1,273,255 1,221,005 4.8
Memo: Total
Toyota Div. 174,072 162,476 11.1 1,106,190 1,061,035 4.8
Memo: Total Lexus
Div. 26,410 24,123 13.5 167,065 159,970 4.9
TOYOTA DIV. IMPORT
CAR 21,143 24,072 -8.9 135,205 135,304 0.4
LEXUS IMPORT CAR 12,371 16,048 -20.1 82,654 104,327 -20.4
TOYOTA DIV NA BUILT
CARS 71,648 63,559 16.9 478,577 446,911 7.6
TOTAL TOYOTA CARS 105,162 103,679 5.2 696,436 686,542 1.9
SPORT UTILITY
VEHICLES 58,039 46,797 28.6 341,503 299,373 14.6
Memo: Lexus Sport
Utility 14,039 8,075 80.3 84,411 55,643 52.4
SMALL VANS 8,139 7,935 6.4 61,213 58,496 5.2
PICKUPS 29,142 28,188 7.2 174,103 176,594 -0.9
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 27,247 20,250 39.5 185,824 152,763 22.2
CAMRY 39,456 35,895 14.0 256,968 245,646 5.1
AVALON 4,945 7,414 -30.8 35,785 48,502 -25.9
SIENNA 8,139 7,935 6.4 61,213 58,496 5.2
PICKUP 29,142 28,188 7.2 174,103 176,594 -0.9
SEQUOIA 7,305 6,566 15.4 43,437 47,307 -7.7
TOTAL 116,234 106,248 13.5 757,330 729,308 4.3
N.A. VEHICLES % OF
TOTAL 58.0% 56.9% 59.5% 59.7%
SELLING DAYS 27 28 205 206
DSR = DAILY SELLING RATE