Chrysler Group's Advertising Theme for 2003, 'Best Values in America,' Gets New TV, Print Ads and Promotions

* 'Summer Sales Drive' Concludes With Sales Records Among Key Vehicles * Promotions Will Mark the 20th Anniversary of Chrysler and Dodge Minivans

AUBURN HILLS, Mich., Sept. 3 -- With the successful conclusion of its "Summer Sales Drive" on September 2, the Chrysler Group announced today updated TV and print ads using the company's advertising theme for 2003, "The Best Values in America."

"Since February, our message to consumers has been that our great products, seven-year, 70,000-mile powertrain warranty and competitive prices add up to The Best Values in America," said George E. Murphy, Senior Vice President, Global Brand Marketing, DaimlerChrysler Corp.

"With the conclusion of the Summer Sales Drive, we'll dial up The Best Values in America message again, with new advertising that proves to customers the advantages of our Chrysler, Dodge and Jeep(R) vehicles," said Murphy.

The Summer Sales Drive ran nationally June 2 through September 2. Among the highlights for the period:

* The Dodge Ram set an all-time June record of 41,115 units, and best- ever August sales volume of 43,824 units.

* Chrysler Town & Country set an all-time July sales record of 12,148 units

* Jeep Liberty had its best-ever July, with 13,839 units.

* Introduced was the Limited Edition Jeep Wrangler Rubicon Tomb Raider. In the summer blockbuster movie, "Lara Croft Tomb Raider: The Cradle of Life," a customized version of the Jeep Wrangler Rubicon Tomb Raider is driven in the film by virtual game heroine Lara Croft, played by Angelina Jolie. Of the 990 Limited Edition Jeep Wrangler Rubicon Tomb Raider retail units, 529 were sold through September 1.

* Significant numbers of two all-new Chrysler Group vehicles began arriving in dealerships during the Summer Sales Drive: the 2004 Chrysler Pacifica and 2004 Chrysler Crossfire.

"The Summer Sales Drive gave us a running start going into the fall selling season," said Murphy.

Starting today, the advertising tag line for all three Chrysler Group brands is: "Best Values in America. Great Products. Great Protection. Great Deals." The ads will highlight 2003 and 2004 model year vehicles, as well as their applicable incentives, which were announced yesterday.

The Chrysler brand's promotion breaks today, and will include television, print, targeted direct mail and point-of-sale materials. Among the brand's Best Values in America are special 2004 model year Chrysler Platinum series versions of 300M, PT Cruiser, Sebring Convertible, Coupe, Sedan and minivan.

To celebrate the 20th anniversary of the minivan, Chrysler has created a unique marketing program with the August 26, DVD release of New Line Home Entertainment's "The Lord of the Rings: The Two Towers(TM)." By purchasing the DVD or VHS, consumers can take advantage of a $500 incremental cash allowance towards the purchase of any new Chrysler Town & Country minivan.

Dodge will mark the 20th anniversary of the minivan in conjunction with the release of Disney's "The Lion King: Special Edition" DVD. Dodge will integrate Lion King characters into broadcast, print and online creative in support of the Dodge Caravan, with advertising launches in late September. Caravan will also be included in promotional materials at Disney Stores nationwide. A $500 discount coupon on Caravan will be included in "The Lion King: Special Edition" DVD case, which will also be promoted on retail displays and on the DVD box.

Jeep advertising will also use The Best Values in America theme and launch a complementary campaign in October to further highlight the off-road capability of the Wrangler, Liberty and Grand Cherokee.

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