Icy Splash Food and Beverage, Inc. Announces NASCAR Craftsman Truck Series Sponsorship

NEW YORK, Sept. 2 -- Icy Splash Food & Beverage, Inc. (BULLETIN BOARD: IFBV) , a manufacturer and distributor of beverage and food products in the rapidly growing alternative beverage market, reports NASCAR Craftsman Truck Series Sponsorship.

Icy Splash Food and Beverage, Inc. will sponsor the No. 55 Powers Motorsports Dodge Ram Truck driven by Tom Powers, beginning this week. The Team will be racing on September 13th at the New Hampshire 200 in Loudon, New Hampshire. Team marketing representatives for Powers Motorsports and Icy Splash Food and Beverage, Inc. are happy to announce an association with Powers Motorsports for the NASCAR Craftsman Truck Series. The team will carry the Icy Splash's logo on its truck for the remainder of the 2003 season.

The NASCAR Craftsman Truck Series is one of the fastest growing series in all of motorsports. This series competes in 25 events and races in 16 different states. In 2002, the NASCAR Craftsman Truck Series recorded an average of 544,000 household viewers per event. In addition, the Series experienced attendance of over one million fans in 2002. In 2003, all NASCAR Craftsman Truck Series events will be broadcast live on SpeedChannel, which is seen in nearly 54 million homes and growing. SpeedChannel is the 5th fastest growing network in cable television. Anticipated subscriber growth by 2003 was nearly 60 million homes. In addition to offering more live event coverage, more exposure will be generated for the series through new programming including pre- and post-race shows, taped replays and ancillary programming. Moreover, expanded cross promotion across all the FOX networks is expected to raise the profile of the Craftsman Truck Series and be a significant catalyst for future growth by attracting additional fans and corporate sponsors.

Yifat Aslan, Vice President stated, "We are excited about our new relationship with Powers Motorsports and the NASCAR Craftsman Truck Series. This exposure to the loyal fans of NASCAR is part of our continuing effort to increase sales of Icy Splash products to both new and existing markets. With over a 55% increase in Sales for the first six months in 2003, Icy Splash is continuing to create new sales and marketing relationships to sustain continued growth. The months ahead hold significant promise, and we hope our shareholders will be a continuing part of that future, as we seek to maximize long term value for all our shareholders, both current and future."

About Icy Splash

Icy Splash is a manufacturer and distributor of beverage and food products to niche markets. Its flagship product, Icy Splash(TM), an innovative, all natural fruit flavored, clear, carbonated soft drink is currently supplied in a variety of flavors to supermarket chain stores and convenience stores in the Tri-State area (New York, New Jersey, Pennsylvania) as well as Virginia and North Carolina, and is rapidly expanding throughout the East Coast. Icy Splash also manufactures a second line of products called Icy Splash(TM)-Second Generation. A colored, carbonated beverage in 14 flavors and 3 sizes which allow Icy Splash to market a complete product line to consumers and distributors based on a variety of flavors, sizes and an aggressive retail price. Icy Splash has recently added a local distribution division and added new product lines and additional sales people.