MOTOROCK NAMED TITLE SPONSOR OF DENVER TRANS-AM SERIES RACE

Aug. 29, 2003



DENVER MotoRock LLC has agreed to become title sponsor of the Sunday, Aug.
31 Trans-Am Series for the BFGoodrich Tires Cup race, part of the Centrix
Financial Grand Prix of Denver. The race, Round 9 of this year¹s Trans-Am
Series championship, will be called the MotoRock Mile High 100. The
announcement was made by MotoRock Chairman and CEO Jamie Rose, Trans-Am
Series Principal Paul Gentilozzi and Trans-Am Series Executive Director John
Clagett.

The MotoRock Mile High 100 is running in conjunction with Champ Car World
Series on the 1.647-mile temporary street course in downtown Denver. The
Trans-Am Series returns this year after being part of the Grand Prix of
Denver in 2002.

³The Trans-Am Series was chosen as a MotoRock partner because of its raw
energy, excitement, fan loyalty, and history,² said Rose. ³Denver was chosen
as the first MotoRock event because of the loyalty of the fans, excitement
of the city and that it plays host to the Trans-Am Series and the Champ Car
World Series.²

³We¹re pleased to welcome MotoRock to the Trans-Am Series,² said Clagett.
³The Trans-Am Series is an American icon, and pairing it with the rock and
roll is a perfect fit. We¹re privileged to be a part of it.²

The MotoRock Mile High 100 is scheduled to start at 4 p.m. on Sunday, Aug.
31. The race will air on tape-delayed basis on Monday, Sept. 1 on SPEED
Channel at 1:30 p.m.
The Trans-Am Series features closed-fendered, production-based, V-8-powered
sports cars, competing on permanent road courses, and temporary street and
airport circuits throughout North America. The Trans-Am Series is America¹s
oldest continuously running road racing series and celebrates its 38th
anniversary in 2003.

MotoRock is the creation of a popular culture brand that blends the
enthusiast markets of cars, stars and guitars. It is a yearly series of
destination live events that showcase the excitement of motorsports, music
and lifestyle while delivering a unique new form of broadcast entertainment
programming.