Trans-Am Names MotoRock as its Title Sponsor, Miami Added to 2003 Scheduled, Elton John To Perform at Grand Prix Americas

Aug. 29, 2003

TRANS-AM NAMES MOTOROCK AS ITS TITLE SPONSOR,
MIAMI ADDED TO 2003 SCHEDULE
ELTON JOHN TO PERFORM AT GRAND PRIX AMERICAS

DENVER ‹ MotoRock LLC has signed a multi-year agreement to become title
sponsor of the Trans-Am Series for the BFGoodrich Tires Cup. The Series will
now be known as the MotoRock Trans-Am Tour for the BFGoodrich Tires Cup. The
agreement is a continuation of MotoRockıs title sponsorship of the MotoRock
Mile High 100, part of the Centrix Financial Grand Prix of Denver. The
announcement was made in Denver by MotoRock Chairman and CEO Jamie Rose,
Trans-Am Series principal Paul Gentilozzi and Trans-Am Series Executive
Director John Clagett.

Under the new agreement, MotoRock will present cutting-edge music and
ambient programming as part of racing weekends. The Grand Prix Americas
event will feature Elton John, with another act to be announced later.

With the title sponsorship, the Series announced it would run its first
event in conjunction with MotoRock this year, with a return to the Grand
Prix Americas in Miami, Sept. 26-28, along with the Champ Car World Series.
The added Miami round brings the total races on this yearıs schedule to 11.

³MotoRock is a new generation of pop culture that blends cars, stars and
guitars,² said Rose. ³MotoRock is a series of live events that showcase the
excitement of motorsports, music and lifestyle, while delivering a unique
new form of broadcast entertainment programming. Itıs the new breed of
speed.

³By integrating music, lifestyle and entertainment, MotoRock hopes to bring
a new audience to the thrill of motorsports, as well as a dramatically
enhanced opportunity for media partners and corporate sponsors at every
level,² concluded Rose.

³This agreement shows a significant change in direction for the Trans-Am
Series and represents an important step forward for the Series,² said
Clagett. ³Pairing popular music with the Trans-Am Series is a perfect fit,
as both are American institutions. We are proud to be a part of this
venture.

³Weıre also looking forward to returning to Miami,² added Clagett. ³The
South Florida market is a perfect fit for the Trans-Am Series. The location
is ideal and boasts some of the most avid racing fans in North America. The
event was extraordinarily exciting last year, and we expect, with the
addition of MotoRock, this yearıs event will be even better.²

The Trans-Am Series features closed-fendered, production-based, V-8-powered
sports cars, competing on permanent road courses, and temporary street and
airport circuits throughout North America. The Trans-Am Series is Americaıs
oldest continuously running road racing series and celebrates its 38th
anniversary in 2003.

MotoRock is the creation of a popular culture brand that blends the
enthusiast markets of cars, stars and guitars. It is a yearly series of
destination live events that showcase the excitement of motorsports, music
and lifestyle while delivering a unique new form of broadcast entertainment
programming.