Ride a Segway at AUTO-TECH 2003 at Cobo Conference Center August 26 & 27 Courtesy of VIA Information Tools of Rochester

Members of the Media are invited to take a ride on one of six Segways stationed near the statue of Joe Louis on the first floor of Cobo outside the exhibit area from 10am - 5:30pm both Tuesday and Wednesday.

VIA Information Tools Use Segway Riders at AUTO-TECH 2003 to Introduce "Business Atoms," A Whole New Approach to Business

VIA Information Tools, a Rochester, Michigan software company serving the auto industry will utilize a unique form of transportation to introduce its new "Business Atoms" business approach to the Auto Industry at AUTO-TECH 2003 at Cobo Conference Center in Detroit, August 26 & 27.

VIA has arranged for six Segways(TM) -- fun, two-wheeled human transporters -- to be ridden during the conference to demonstrate its fresh approach to the way it does business.

According to Greg Delaere, CEO of VIA, "Business Atoms are a way of delivering software and services in smaller, discrete pieces. It's very simple, if you want a glass of milk you don't want to buy the cow, and the farm to get it. Business Atoms allows customers to buy just the software and services they need."

Added Delaere, "Just as Segway smashed the old mold of personal transportation, Business Atoms smashes the old software solutions mold of bundled products and services based on time and materials. They make business as agile and flexible as possible ... today and tomorrow."

About VIA Information Tools, Inc.

Established in 1987, VIA Information Tools provides flexible manufacturing solutions and managed IT services to the Automotive Industry. Located in Rochester Michigan VIA employs more than 150 and serves customers in North America, Europe, Mexico and Japan. For more information on Business Atoms or VIA Information Tools, Inc., please visit www.businessatoms.com

Media Note

For more information, on VIA and Business Atoms or to arrange a ride on a Segway on August 26 or 27th, 2003, please call Jim Markwalder on site at the Cobo Conference Center at: 248-425-2541 or David Hofer at: 248-882-4563.

   Media Contact:
   Scott Lorenz
   For ABOVE ALL Inc.
   Cell: 248-705-2214
   scottlorenz@westwindcos.com

PRNewswire -- Aug. 26