KeyBank Continues Preferred Lender Status with Recreational Vehicle Dealer Exchange Group (REDEX)

CLEVELAND, Aug. 25, 2003 -- Key Recreation Lending, a division of Cleveland-based KeyCorp , continues its "preferred wholesale lender" status with the Recreational Vehicle Dealer Exchange Group (REDEX) for another four years. REDEX is made up of 87 recreational vehicle dealers across the US and accounts for an estimated 15% of the annual RV sales in the US.

"Over the past three years Key has been able to handle all aspects of commercial lending for our dealers and this was a determining factor in extending the contract for an additional four years. Key will continue to provide floorplan, working capital and real estate loans, as well as cash management, investment management and business advisory services to our dealers," said Paul Skogebo, president of REDEX. "Key understands the recreational vehicle business and continues to demonstrate their long-term commitment to our dealers and the industry," Skogebo continued.

"REDEX constitutes a "who's who" in the recreational vehicle industry, accounting for more than $1.7B in annual recreational vehicle sales," said Kevin von Busch, senior vice president and national sales manager for Key Recreation Lending. "We look forward to deepening our relationship with the dealers over the next four years as a preferred lender and full service financial provider."

About Key Recreational Lending

Key Recreation Lending, a division of KeyBank USA, is one of the leading marine and recreation lenders. With more than 50 years of experience in the recreation lending business, Key's sales professionals provide a full array of financial options to dealers, including inventory, real estate and equipment financing; retail programs; and treasury management services.

About KeyCorp

Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $85 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through KeyCenters and offices; a network of nearly 2,200 ATMs; telephone banking centers (1.800.KEY2YOU); and a Web site, Key.com(R), that provides account access and financial products 24 hours a day.