Coors Light Dodge pays homage with "Here's to the Twins" paint scheme in Kansas

Contact: Jennifer Powell, Chip Ganassi Racing with Felix Sabates,
office: (704) 662-9642, cell: (704) 658-8540, jpowell@ganassi.com
 

 

For Immediate Release

 

Coors Light Dodge pays homage with "Here's to the Twins" paint scheme in
Kansas

 

MOORESVILLE, N.C. (July 23, 2003) ---Coors Light is bringing their
"Here's to Twins" advertising campaign from the television to the
racetrack. Sterling Marlin, driver of the No. 40 Coors Light Dodge will
display the Coors Light twins in a special paint scheme for the Kansas
400 at Kansas Speedway.

 

"It is always fun to cross-pollinate our marketing initiatives.  This
special paint scheme paying homage to the twins also highlights our
partnership with Miramax, as the twins will be featured in the soon to
be released Miramax feature: Scary Movie III.  The twins continue to be
very popular with our consumer, so we look forward to bringing the twins
to the Speedway for the fans," said Steve Saunders, director of event
marketing for Coors Brewing Company.

 

Diane and Elaine Klimaszewski, better known as the Coors Light Twins,
will not only be featured in the special paint scheme but they will pull
double duty, singing the national anthem at the start of the race.

 

The twins are coming off a very successful summer where they appeared at
the ESPY awards, NBC's "The Restaurant", FX's season finale of "Lucky"
and the Drew Carey show.  They also have a busy fall they start it by
heading to the Kansas Speedway for the race activities.  Then they are
also set to appear in Scary Movie 3 which is set to be released in the
fall.  They will also help raise money for the St. Jude's Children's
Research Hospital at the end of the month when they serve as the Coors
Light Queens of Halloween. 

 

Sterling Marlin will race his "Here's to Twins" Coors Light Dodge in the
Kansas 400 on Sunday, October 5th.  The race will be broadcast live on
NBC television and MRN radio.

 

XXX

 

Jennifer Powell

Media Relations

Chip Ganassi Racing with Felix Sabates

office: (704) 662-9642 x1147

cell: (704) 658-8540

jpowell@ganassi.com