Alcoa's Dura-Bright Wheel Finish Wins RoadStar Magazine's 2002 Most Valuable Product Award
CLEVELAND--Aug. 2, 20035, 2003--RoadStar magazine awarded Alcoa Wheel and Forged Products' Dura-Bright(R) wheel finish its Most Valuable Product Award for 2002. RoadStar reaches more than 160,000 owner operators and company drivers each month.RoadStar selected winners from hundreds of new products featured in the magazine throughout the year. Editors selected winning products based on their usefulness to professional truck drivers, including the ability to make a driver's life safer, more comfortable or more convenient.
Alcoa Dura-Bright(R) wheel finish was also recently recognized by RoadStar's sister publication Heavy Duty Trucking magazine as one of the 'Nifty Fifty' best new product introductions of 2002.
Alcoa aluminum wheels with the Dura-Bright(R) finish resist corrosion and eliminate the need for polishing. They offer a high-quality shine with a spray of soap and water and are available for a broad range of applications including: truck and trailer, RV, motor home, bus and motor coach. Unlike conventional surface coatings, Alcoa Dura-Bright(R) protection is a patented treatment that penetrates the wheel. Brake dust, grime and oil residue wash off quickly and easily. Field tests show the brilliant shine lasts without polishing, even after years of use.
For more information on Alcoa Wheel Products or the Dura-Bright(R) wheel finish, call 1-800-242-9898, visit www.alcoawheels.com or www.dontpolish.com, or email to info@dontpolish.com.
Alcoa is the world's leading producer of primary aluminum, fabricated aluminum and alumina, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses as a single solution to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap(R) aluminum foil, Alcoa(R) wheels, and Baco(R) household wraps. Among its other businesses are vinyl siding, closures, precision castings, and electrical distribution systems for cars and trucks. The company has 127,000 employees in 40 countries.