Suzuki Launches All-New 2004 Verona Midsize Sedan; European-Designed Model with Standard In-Line, Six-Cylinder Engine Is the First of Nine New Suzuki Models to Debut in Five Years

BREA, Calif.--Aug. 2, 20035, 2003--American Suzuki Motor Corp. (ASMC) officially entered the midsize sedan segment with today's launch of the all-new 2004 Verona, a European-designed midsize sedan combining a standard in-line six-cylinder engine, large interior space and generous amenities with an MSRP starting at $16,499 -- thousands less than the competition.

The Verona is the first of nine new models to be launched by Suzuki in the next five years as the cornerstone of its plan to triple U.S. auto sales by 2007 -- and move the automaker further into the U.S. automotive mainstream. The new model hits Suzuki showrooms in early September.

"Suzuki is excited to be entering the midsize sedan segment -- and doubling the percentage of the U.S. market in which Suzuki competes from 20 to 40%," explained ASMC President Rick Suzuki. "The all-new Verona is the only midsize sedan in its class to offer a standard in-line, six-cylinder engine to provide a smoother drive than competitors with standard four-cylinder engines. Thanks to its transverse engine layout, the Verona also offers a wide stance and large passenger room."

The $16,499 list price is for the well-equipped Verona S, while the mid-level Verona LX will be priced at $17,799. The top-of-the-line Verona EX will carry a MSRP of $19,499. Freight is $500.

The Verona S comes standard with in-line, six-cylinder 2.5-liter engine, adaptive automatic transmission, and four-wheel disc brakes. The six-cylinder engine provides class-leading 177 foot-pounds of torque. It is also equipped with air conditioning with micron air-filter, power windows and door locks, keyless entry, cruise control, leather-wrapped steering wheel, front fog lamps, heated power mirrors, and AM/FM/CD/cassette player with six speakers and controls on the steering wheel.

The upgrade to the Verona LX includes automatic climate control, alloy wheels and ABS, while the flagship Verona EX adds a power sunroof, heated leather seats and an eight-way power driver's seat. Traction control is offered as an option on the EX.

Like all Suzuki models, the Verona is covered by Suzuki's Open Road Promise featuring America's #1 Warranty, a seven-year/100,000-mile powertrain limited warranty that's fully transferable to succeeding owners and free of deductibles for covered items. Other components of Suzuki's Open Road Promise include a three-year Roadside Assistance program and a Warranty Repair Courtesy Car program.

"Clearly, Verona's standard six-cylinder engine, large interior space, generous amenities and affordable MSRP will strengthen Suzuki's position as America's best value -- and propel us further into the U.S. automotive mainstream," Suzuki added. "Now, more than ever, buying a Suzuki is a smart move. "

American Suzuki's 357 Plan

In addition to debuting nine new vehicles in five years, Suzuki's plan to triple U.S. sales by 2007 encompasses increased advertising and promotions, including $100 million in media spending in 2004; a new company-wide focus on customer service and satisfaction; and strengthened dealer development including the launch of the Suzuki Square retail image program.

About American Suzuki

The Automotive Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of more than 450 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 141 distributors in 127 countries.