MEDIA ALERT: Motorcyclists Celebrate End of Month-Long Ride for Breast Cancer Research at Hard Rock Cafe

  Contacts:       Roy Oliemuller
                  Motorcycle Communications Manager
                  (201) 307-4082 / roy.oliemuller@bmwna.com

                  Renae Biale
                  BMW Motorcycles Information Bureau
                  (908) 781-5336 (after August 18) / mtavenue@aol.com

                  MOTORCYCLISTS CELEBRATE END OF MONTH-LONG RIDE
                  FOR BREAST CANCER RESEARCH AT HARD ROCK CAFE

  WHAT:           More than 100 motorcyclists -- many of them women -- will
                  cruise into New York's Hard Rock Cafe for the closing
                  ceremonies of a month-long ride around the United States
                  to raise funds for breast cancer research. Many of the
                  participants in the final leg of the Pony Express Relay
                  2003 will have been on the road since July 24, traveled
                  more than 14,000 miles on their motorcycles, and will
                  have collectively raised more than $500,000 for the
                  Susan G. Komen Breast Cancer Foundation.

  WHEN:           Sunday, August 24, 2003

                  11:45 am            Arrival at Hard Rock Cafe
                                      (group photos of riders)
                  12:00 pm            Presentation and posting of the colors
                  12:15 pm - 1:00 pm  Lunch
                  1:00 pm             Closing ceremonies

  WHERE:          Hard Rock Cafe
                  W 57th St.
                  New York, NY

  MORE:           The Pony Express Relay 2003 is a national motorcycle ride
                  hosted by the Women's Motorcyclist Foundation, Inc. with
                  support from BMW of North America, LLC. It began in
                  Seattle, WA on July 24 and wound its way around the
                  country. Riders raised money to participate in the event
                  and collected "special delivery" mail along the way,
                  containing messages of hope for those diagnosed with
                  breast cancer. It is the fourth national motorcycle tour
                  to benefit the Susan G. Komen Breast Cancer Foundation.
                  Funds raised from all four rides are expected to exceed
                  $2 million. For more information on Pony Express Relay
                  2003, visit www.ponyexpressrides.org .

PRNewswire -- Aug. 20