Syncata Corporation Garners Top Supplier Award for 2003

EL SEGUNDO, Calif.--Aug. 1, 20039, 2003--American Honda Motor Co., Inc. Chairman and Chief Executive Officer Koichi Amemiya along with President and Chief Operating Officer Koichi Kondo recently presented the company's "Premier Partner Award" for excellence in quality, value and customer service to Syncata Corporation of El Segundo, Calif., a business consulting and systems integration firm that provides practical innovation and results-driven services to the automotive industry. Syncata Corporation was one of 15 suppliers selected out of the 74 nominated companies that service American Honda nationwide.

Syncata designed and developed the eStore electronic commerce system to allow independent automotive repair facilities to purchase subscriptions to Service Express, American Honda Motor Co., Inc.'s electronic service information application. Future phases of eStore will be used to sell accessories, parts and other products to consumers and independent repair facilities.

"We are proud to have won our third Premier Partner Award and to be continuing to deliver industry knowledge and technical expertise that supports American Honda Motor Co., Inc.'s strategic sales, service and distribution goals," said Aloke Nath, Syncata's chief executive officer.

The Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of meeting and exceeding customer expectations.

"We are extremely pleased to honor Syncata Corporation and the other American Honda suppliers who continually provide us with invaluable services that consistently meet and exceed our expectations," said Gary Kessler, American Honda's vice president of human resources and administration. "Our suppliers' support is critical to Honda's success as a company and largely enables us to achieve our goal of providing our customers with the highest quality products and customer service."

Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Using domestic and globally-sourced parts, Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda designs, manufactures and markets its products in North America and worldwide. Honda currently builds products in 12 manufacturing plants in North America, with three major R&D centers in the U.S.

Founded in 1990, Syncata (www.syncata.com) helps automotive, industrial manufacturing, and automotive finance companies achieve breakthrough operational performance through innovative business and technology solutions. The firm designs processes and integrates systems that help solve specific problems within sales, finance, manufacturing, distribution and service operations. The firm has offices in California (El Segundo and Irvine), Michigan (Southfield), and India (New Delhi).