New York-Area Multicultural Youth Get A Lesson
In Artistic Expression
--
Cross-Country ElectricMOYO Journey Celebrates Artistic Expression
Among Multicultural Youth Through New York-Based Events
and Donation to "The Door" Youth Center
What: ElectricMOYO is an interactive journey from Nissan designed
to reach out to multicultural youth in 10 markets with the
ideals of freedom, access and respect. It is a traveling
tour celebrating art, music and spoken-word, giving a voice
to local opinion leaders, cultural trendsetters and artists.
Who: Sypher1 is the ElectricMOYO MC, a young, African-American
woman who represents the ideals of freedom, access and
respect. By trade, Sypher1 is a spoken-word artist who has
been empowered with a highly customized Nissan Altima to
tour the country and spread her positive messages through
the use of local billboards, wild postings, radio ads and
events in 10 major cities around the U.S. Her journey began
and can be followed at ElectricMOYO.com.
Events: Thursday, August 14 - Youth Artistic Workshop at "The Door"
Youth Center
12:00 - 2:00 p.m.
Sypher1 hosts a poetry workshop for New York at-risk
adolescents who are graduating from "The Door" youth
development program. She will guide them in creating
their own work, as well as contributing to collaborative
experiments in language. Professional artists from the DJ,
dance, creative writing, spoken-word, rap, photography,
fashion, graphic arts and skateboarding communities will
host discussions on their chosen fields and Sypher1 will
present a $1,000 donation to "The Door" director of
education, Joseph Collins, at the conclusion of the event.
-- GREAT BROADCAST VISUALS - 75 GRADUATING YOUTH PLUS
FAMILIES TO ATTEND
-- PRIVATE EVENT FOR "THE DOOR" GRADUATING YOUTH
Wednesday, August 20 - Artist Mural Event at Fast Ashley's
5:00 p.m. - midnight
Sypher1 hosts a mural event where artists celebrate
creativity. Local New York artists, Smith and Cycle,
contribute to a collaborative ElectricMOYO mural traveling
to cities around the country.
-- FREE, OPEN TO PUBLIC
Other Events in the New York Area:
In addition, Sypher1 will be making random stops around
the New York area from August 11 - 22, so be on the lookout
for her to pop up at the most unexpected places, such as:
-- Harlem Week on Saturday, August 16. Sypher1 will have
"Harlem on Her Mind" as she spreads her messages of
freedom, access and respect at this arts and
entertainment festival.
-- Funk Master Flex Celebrity Car Show on Sunday, August
17. Sypher1 will re-define automotive customization
with her tricked-out Altima, complete with a movie
projector and dual turntables.
-- Eric Roberson concert at SOB on Tuesday, August 19.
Sypher1 will host and entertain the crowd with one of
her original spoken-word pieces.
For more information on ElectricMOYO in New York or to
schedule interviews contact:
Kristina Kirk - Edelman for Nissan
323-202-1039 (work), 310-663-9859 (cell)
or Kristina.kirk@edelman.com
Or check out the official tour website at ElectricMOYO.com
