LeaseTrading.com Launches Nationwide Dealer Initiative

- Program Lets Dealers Help Car Drivers Exit Unwanted Auto Leases -

PALM DESERT, Calif., Aug. 14 -- LeaseTrading.com -- America's marketplace for car lease transfers-today launched its Dealer Partner Program, enabling dealerships to target leased-car drivers with a revolutionary offer which will save them thousands of dollars.

"We've led the way by giving drivers an unprecedented way to save thousands when they get out of their leases," said LeaseTrading.com CEO Michael Penfield. "Now, we're offering dealers across America the same ability. They can help drivers out of their leases, and into new cars, too. This opens a market of 16 million potential customers to the dealer." Penfield added that the Company will be adding sales staff and resources to support the new initiative.

LeaseTrading.com helps leased-car drivers get out of their leases-without paying an early lease termination penalty-by connecting them with buyers who are looking for great deals on short-term leases. The Company helps find the buyers, and facilitates the transfer process with its support and proprietary "E-File" platform.

The Company's Dealer Partner Program-currently in beta trials with select dealers nationwide-enables dealers to attract leased-car drivers, offer them a way out of their leases-sell them a new car. Dealers who join the Program receive a private-label LeaseTrading platform tailored to them. The platform lets dealers maintain ongoing dialogue with leased-car drivers, and sell new cars to them at the moment of their transactions, when they are most ready, willing, and able to purchase a new car.

"The majority of people in lease's don't even know they can do this," said Mike Wiegenstein, General Sales Manager of Fiesta Ford Lincoln Mercury in Indio, California. "We are excited about the LeaseTrading concept and pleased to offer this valuable new service to our customers."

LeaseTrading is currently offering a free trial of its Dealer Program to dealers for a limited time. Information is available through the Company's newly-created Dealer Partner home site, located at www.leasetrading.com/partners.

About LeaseTrading Inc.

LeaseTrading.com is America's marketplace for car lease transfers. LeaseTrading.com is a privately-held Delaware corporation, with offices in California and Connecticut. For more information, contact Dev Bhatia, at info@leasetrading.com or call us toll free at 1-888-280-9009. LeaseTrading.com: Get In. Get Out. For Less.

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