Infineon Raceway Names New Senior Marketing Manager

Contact: John Cardinale
Infineon Raceway
(707) 933-3918
	
Infineon Raceway Names New Senior Marketing Manager
 
       SONOMA, Calif. (IMMEDIATE RELEASE) — Marla Kowalski has been named
Senior Marketing Manager at Infineon Raceway, it was announced by raceway
officials.
        
       Kowalski will be responsible for event marketing, including pre-event
promotions, trade shows and special events. She will also help execute
sponsorship and advertising commitments and organize pre-race activities.  
        
       “Marla's expertise and background from being associated with some the
world's strongest consumer brands and their sponsorship programs adds
necessary depth and is a great complement to our team,” said Tim Schuldt,
vice president of marketing and sales for Infineon Raceway.  “We look
forward to her contributions as we strive to continue to amaze our
customers." 
        
       Prior to coming to Infineon Raceway, Kowalski worked in the Global
Events department at E*TRADE Financial, including work on such programs as
the “Rolling Stones Licks World Tour.”  She has also worked at Microsoft Web
TV Networks in the Marketing and Communications department as a marketing
events contractor.  At Microsoft, Kowalski worked with a team to start
Ultimate TV’s NASCAR program and managed product trade shows, promotions &
special events.  
  
       “After working at Microsoft doing NASCAR marketing promotions, I knew
I had to get back to motor sports marketing and Infineon Raceway is a
perfect match,” said Kowalski.  “I equate it to the starting position of
each race – it is a new challenge.  I am so happy to be a part of the
Infineon Raceway team and my goal is to continue to expose motor sports to
the people who live in the Bay Area.”
        
       Kowalski graduated from the University of California at Davis with
degrees in History and Spanish.  She currently resides in San Francisco.

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John Cardinale
VP of Media/Community Relations
Infineon Raceway
Highways 37 &121, Sonoma, CA 95476
wk: 707-933-3907
cell: 707-334-9805