The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Automotive Information Center AIC Continues to Provide Subaru's Net Shoppers With Leading Multi-brand Vehicle Research Tools

IRVINE, Calif.--Aug. 1, 20032, 2003--

  Subaru.com to Feature AIC Cross-Comparison Solution for Fifth Year Autobytel Inc.'s Automotive Information Center (AIC) has announced that Subaru of America, the U.S. importer and distributor of Subaru vehicles, has renewed its license to feature AIC's leading vehicle data and cross-comparison tools at subaru.com. The customized AIC comparison tools (AutoComparator(TM) and AutoAdvantages(TM)) help provide potential Subaru buyers with an information-rich, multi-brand vehicle research experience, enabling them to instantly conduct detailed comparisons between Subaru models and competitive vehicles. Subaru has been an AIC client since 1999.  

Powered by AIC's vehicle data and content -- which includes up to 500+ data points for every new make and model sold in the U.S. -- the subaru.com cross-comparison tool enables shoppers to select any Subaru model/trim level and instantly compare it versus a range of competitive vehicles. Subaru's model advantages can also be clearly highlighted during these detailed, feature-by-feature comparisons, enabling the manufacturer to clearly display where its own models outperform the competition in terms of specifications, features, performance, safety, fuel efficiency, price, available options, etc.

"We're proud to extend our relationship with Subaru," said Andrew Donchak, Autobytel Inc.'s executive vice president and chief marketing officer. "We look forward to continuing to provide Subaru shoppers with the tools and data they need to make smart, informed buying decisions at subaru.com."

About Autobytel Inc.

Autobytel Inc. , a leading Internet automotive marketing services company, helps retailers sell cars and manufacturers build brands through marketing, advertising and CRM (customer relationship management) tools and programs. The company owns and operates the automotive websites Autobytel.com, Autoweb.com, Carsmart.com and AutoSite.com, as well as AIC (Automotive Information Center), a leading provider of automotive marketing data and technology. Autobytel is the industry leader in dealership lead management and CRM solutions and owns and operates AVV, Inc., a leading provider of dealership CRM and data extraction services. As the Internet's largest new-car buying service, Autobytel generates over a billion dollars a month in car sales for dealers through its services. Autobytel Inc. is also among the largest syndicated car-buying content networks, reaching millions of unique visitors as they are making their vehicle buying decisions. Autobytel Inc. content and technology has potential exposure to over 94 percent of the active Digital Media Universe.(a)

(a) Nielsen//NetRatings Q1 2003 Digital Media Universe Report (Autobytel Inc. is the unduplicated audience of the Autobytel, Autoweb.com, CarSmart and Autosite.com Brands. Autobytel Inc. provides content to the Yahoo!, AOL MSN portals and various automotive manufactures' sites. The unduplicated audience of these Brands has an active reach of over 94 percent of the home and work Digital Media Universe.)