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Prolong International Corporation Reports Second Quarter 2003 Results

IRVINE, Calif.--Aug. 8, 2003--Prolong International Corporation (AMEX:PRL), http://www.prolong.com, a technology driven consumer products holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, announced today financial results for the second quarter ended June 30, 2003.

The Company reported a net loss of $634,000 or $(0.02) per diluted share, on net sales of $2.0 million, compared to net income of $899,000 or $0.03 per diluted share, on net sales of $2.5 million in the same period a year ago. The net loss for the second quarter included a $300,000 non-cash expense related to increasing the reserve against the Company's deferred tax asset.

Gross profit was $1.3 million, or 64.3% of net sales, compared to $1.7 million, or 68.0% of net sales in the second quarter of 2002. The change in gross margins was attributable mainly to a shift in product mix. Selling and marketing expenses for the quarter were $958,000, or 47.1% of net sales, compared to $983,000, or 39.5% of net sales, for the comparable period a year ago. General and administrative expenses were $629,000, or 30.9% of net sales, compared to $673,000, or 27.1% of net sales, for the comparable period a year ago.

For the six months ended June 30, 2003, the Company reported a net loss of $876,000, including the $300,000 non-cash expense related to increasing the tax asset reserve account, or $(0.03) per diluted share, on sales of $4.2 million, compared to a net income of $1.03 million, or $0.03 per diluted share, on sales of $5.4 million for the same period in 2002. The results for the second quarter and the six month period ended June 30, 2002, included the one-time net gain of $983,000 from the sale of the Company's corporate headquarters building and gain from the forgiveness of debt, net of applicable income taxes, of approximately $312,000 and $406,000, respectively.

Elton Alderman, Prolong's President and CEO, said, "The conservative buying strategy of our major customers during the first six months of the year is hopefully behind us. We are seeing signs of an increase in orders at the start of the third quarter. We are after top line growth, and to achieve it, the Company has been planning, implementing and working on sales oriented initiatives."

Mr. Alderman outlined the Company's strategy: "We are targeting additional major accounts that do not yet carry Prolong products, with the goal of making them our customers by the first quarter of 2004. Also, the Company has established six regional representatives throughout the country who are intended to expand our grass roots selling effort. Their goal is to build sales in the do-it-for-me segment of the marketplace, with commercial customers and industrial users of Prolong products. They are armed with innovative niche marketing programs that we believe will create consistent and substantial sales in that market segment. Initial results of these programs have been encouraging. Finally, the International sales division continues to add distributors in foreign countries and Prolong is producing a new television commercial to promote sales at the retail level. Along with all of these separate selling initiatives, the Company has continued its research and development to develop new, innovative and proprietary problem solving products for Prolong's customers."

Prolong International Corporation, a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in consumer, automotive and industrial applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com.

Forward-Looking Statements

Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product concentration and risk of declining selling prices. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements.

                   PROLONG INTERNATIONAL CORPORATION
            Consolidated Condensed Statements of Operations


                        Three Months Ended        Six Months Ended
                               June  30,               June  30,
                            2003       2002        2003        2002
                     (unaudited)  (unaudited)  (unaudited) (unaudited)
                     

Net revenues          $2,033,852   $2,487,312  $4,221,913  $5,373,237
Cost of goods sold       725,304      795,531   1,477,171   1,788,404
                     
Gross profit           1,308,548    1,691,781   2,744,742   3,584,833

Selling and marketing
 expenses                958,057      982,722   1,814,660   2,007,866
General and
 administrative
 expenses                629,276      673,131   1,370,585   1,431,538

Other (expenses)
 income, net             (55,046)     940,627    (135,686)    894,680
                     

(Loss) income before
 extraordinary item
 and provision for
 income taxes           (333,831)     976,555    (576,189)  1,040,109
Extraordinary item-
 gain from
 forgiveness of debt,
 net of income taxes          --      311,552          --     406,476
                     

(Loss) income before
 provision for income
 taxes                  (333,831)   1,288,107    (576,189)  1,446,585
Provision for income
 taxes                   300,000      389,400     300,000     416,000
                     
Net (loss) income      $(633,831)    $898,707   $(876,189) $1,030,585
                     

Net (loss) income per
 common share:
  Basic                   ($0.02)       $0.03      ($0.03)      $0.03
  Diluted                 ($0.02)       $0.03      ($0.03)      $0.03
                     

Weighted average
 common shares:
  Basic shares
   outstanding        29,789,598   29,789,598  29,789,598  29,789,598
                     
  Diluted shares
   outstanding        29,789,598   29,789,598  29,789,598  29,789,598
                     

                 Consolidated Condensed Balance Sheets

                                              June 30,    December 31,
                                                 2003           2002
                                            (unaudited)
                                            
Assets:
Cash and cash equivalents                       $94,820      $261,623
Accounts receivable, net                      1,770,930     1,622,414
Inventories, net                                532,538       512,595
Other current assets                            413,239       566,984
                                            
Total current assets                          2,811,527     2,963,616

Property and equipment,  net                    283,595       329,985
Intangible assets, net                        6,448,251     6,484,836
Other assets                                  1,607,762     1,871,247
                                            

  Total assets                              $11,151,135   $11,649,684
                                            

Liabilities and stockholders' equity:
Accounts payable                               $893,502      $981,388
Accrued expenses and other current
 liabilities                                  1,223,707       700,740
Line of credit                                  920,967       863,592
                                            
Total current liabilities                     3,038,176     2,545,720

Notes payable, noncurrent                       477,665       592,481

Total stockholders' equity                    7,635,294     8,511,483
                                            
  Total liabilities and stockholders' 
   equity                                   $11,151,135   $11,649,684