JATO Brings Predictability to an Unpredictable Vehicle Market
TROY, Mich., Aug. 7, 2003 -- Ten years ago, a car buyer would have been thrilled to have even two choices in selecting packages with different sets of vehicle options. However, today's consumers are not so easily pleased. No longer are consumers satisfied with ordinary, generic products with limited options. Now, consumers are demanding products tailored to their individual personalities and lifestyles. This demand, combined with a turbulent economy, has required automakers to be in touch with consumer trends and evolving tastes more than ever before.
Reliable forecasting data is absolutely crucial to product planners within the automotive manufactures. To meet this need, JATO Dynamics has recently launched its JATO Forecasting Tool. JATO is the world's leading supplier of automotive industry and marketplace information, with volumes data from over 40 countries around the world.
JATO's Forecasting Tool works directly with the established V4 Database, its powerful volumes tracking system, to allow product planners to take that information a step further. By employing the V4 data, JATO has empowered the Forecast Tool users to insert their own values and critical confidential information to determine affects on sales for any upcoming time-span. Moreover, JATO's Forecasting Tool has the distinguishing ability to take into account unique events that may throw off typical forecasting methods.
"We provide a very powerful analytical tool to the automotive industry so that a user can analyze several forecasting scenarios in a very short period of time," said Evaristo Garcia, general manager of JATO's U.S. Operations.
Garcia cites JATO's Forecasting Tool as the first resource that allows the automotive users to customize their forecast calculations. For instance, users can adjust forecasts based on differing market projections and sales goals, and then chart this information.
"Volume carmakers cannot afford to ignore this," said Tony Hayes, managing director of JATO's automotive division. "It is essential that they anticipate, rather than react, to consumer desire. To achieve this, there has to be a move away from the focus group and back to the designer's sketchpad. This is a great opportunity for strengthening and redefining brands."
For more information about the JATO Forecasting Tool, please contact JATO at: us_inquiries@jato.com or call directly at (248) 362-2728.
About JATO Dynamics
Founded in 1984, JATO provides the world's most comprehensive, accurate, and up-to-date information on vehicle specification and pricing, sales and registrations, news, and incentives. The company has representation in over 40 world markets, providing unique local market expertise. JATO's client base includes all of the world's volume vehicle manufacturers, giving them the ability to react to short-term market movements, plans for long-term developments, and ultimately to meet the needs of the consumer. The data gathered and analyzed by JATO has also been adapted for consumer use in motoring web portals such as MSN, where customers can compare advantages and disadvantages of a specific vehicle model against any others.
For more information, please visit www.jato.com .
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