A National 'First' for CEOs and Infomercials!; California CEO of Buffalo Milke Launches National Media Campaign That Includes a Ride on a Buffalo

PLEASANTON, Calif.--Aug. 6, 2003--Taking his company's slogan "Put a Hide on Your Ride"(R) seriously, novice buffalo rider, Phil Mumler (AKA Buffalo Phil,) introduces and closes an upcoming national media campaign while riding a live, temperamental, unpredictable, snorting 3000 pound buffalo. Mr. Mumler is CEO of Buffalo Milke (pronounced "milk") Automotive Polishing Products, based out of Pleasanton, CA.

This dangerous feat will be part of a national infomercial for Buffalo Milke Instant Spray Wax(R). Buffalo Phil and leading artists and experts in the automotive and motorcycle custom and restoration arenas such as world famous California customizer John d'Agostino, award-winning Rides of Arizona designer Rick Dore, custom painter Art Himsl, Southern California's Steve Sbelgio, Northern California's motorcycle paint expert Steve Martinez, and Hayward-based motorcycle custom builder Ron Simms demonstrate the premium performance of Buffalo Milke(R) in the 30 minute infomercial being launched on cable Fox Sports Net Bay Area Network. Airtimes on the Fox Sports Net Bay Area Network are 7:00 AM on Wednesday through Friday, August 6-8, and at 5:00 AM on Saturday, August 9th. Also at 7:00 AM on Thursday and Friday August 14 and 15, 2003, and at 5:00 AM on Saturday August 16, 2003. During Reno's Hot August Nights, August 5-9, Buffalo Milke Automotive will be at the Atlantis Hotel for the Cruise of Champions.

Buffalo Milke(R) is 3 Products in One. The product cleans, details, and protectively axes vehicles all at once. Buffalo Milke(R) also removes fingerprints, water spots, and hides most "spider web" scratches without abrasives. Excellent on clear coats. Accentuates colors and can be used on all surfaces. Simple to use: spray on, and wipe off while wet. The spray wax can even be used on lightly dusted surface and lasts as long as paste and bottle waxes. Can be used on Trucks, Boats and SUVs quickly so it cuts waxing time from hours to minutes. Buffalo Milke(R) leaves NO white residue or powder on rubber or chrome or emblems or textured and grainy plastic trim parts that are everywhere on SUV's and off the road vehicles.

To order, go to website www. bmap.tv OR call toll free 1-866-364-2468. RISK-FREE. 100% money back guarantee. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.080603/bb4