Buchanan Automotive Group Selects ARKONA; Leading Dealership Group Chooses ARKONA as its Preferred Vendor

SALT LAKE CITY--Aug. 6, 2003--ARKONA Inc. (OTC: ARKN), the technological leader in fully integrated dealer management solutions and Web services, today announced that Buchanan Automotive Group has selected ARKONA's Dealer Management Solution, as its preferred computer platform for the future. The group consists of 17 franchises at 12 locations, including pending acquisitions, and is ranked No. 51 on the Automotive News 100 largest dealer list for 2002. The Buchanan Group selected its Suncoast Ford and Suncoast Mitsubishi dealerships in Hudson, Fla., as its first two franchises to be installed on the ARKONA system.

Sal Rosa, CFO, Buchanan Automotive Group, stated, "We tested ARKONA with the acquisition of our Mitsubishi store and were quite pleased with the system's ease of use and its high degree of employee acceptance. ARKONA's software provides the controls and tools we need to effectively manage and grow our business. We made the decision to switch to ARKONA at our Ford store and were relieved to undergo such a smooth conversion. We are planning further implementation of ARKONA at our remaining stores.

"Growth has been rapid for the Buchanan Automotive Group and integrating new technology and improved methods are key to the continued success of the dealership group." Rosa continued, "ARKONA's knowledge of the automotive dealer environment is evident and manifests itself through the service, quality, efficiency and value they provide. ARKONA offers us a practical alternative to contain out-of-control computer system and related costs of the old line main frame providers."

According to Jeffrey Swain, ARKONA's vice president of sales, "Buchanan also chose ARKONA because of its expertise in Web services and solutions that are a natural extension of the ASP delivery method to dealers. Web services and solutions include Web hosting and inventory management, parts inventory, analysis, reporting and service scheduling and write-up."

"With ARKONA's flexible platform and advanced technology offerings, we facilitate growth, lower our costs and increase the control in the dealership," commented Bill Small, dealer principal, Suncoast Ford and Suncoast Mitsubishi. "Using the management and analysis features found in ARKONA, we have immediate access to the information that will help us achieve our growth goals."

For more information on ARKONA's Dealer Management Solutions and Web services, please call 866-478-6364 or go to www.arkona.com.

About ARKONA Inc.

ARKONA was the first to offer a true Application Services Provider (ASP) solution for the automotive industry and continues to be a market leader in providing innovative e-business solutions for automobile dealers. A public company, ARKONA was founded in 1996 and trades under the symbol ARKN. For more information, visit ARKONA's Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.