Green Flag waves for Target House 200 at North Carolina Speedway
FOR GREEN FLAG WAVES FOR TARGET HOUSE 200 AT NORTH CAROLINA SPEEDWAY Target and General Mills Team Up to Raise Funds for Target House MINNEAPOLIS (July 31, 2003) -- The first annual Target House 200 NASCAR Busch Series race is scheduled for November 8, 2003, at North Carolina Speedway. Target and General Mills will be working together to raise money for Target House, a home away from home for families and children receiving care at St. Jude Children's Research Hospital in Memphis, Tenn. "We're grateful to have such a high-profile event to help raise funds and visibility for Target House and the hospital," said Richard Shadyac, National Executive Director of ALSAC/St. Jude, the hospital's fund-raising arm. "I know the kids are looking forward to cheering on their favorite drivers during the race." To help raise funds for Target House, Target will be selling souvenir die-cast racecars on target.com. All proceeds from the die-cast cars will benefit Target House. In addition, a portion of sales from select, specially-marked General Mills snack products sold at Target stores will go toward Target House, with a maximum donation of $50,000. The General Mills snack products include Fruit Gushers, Pop Secret Popcorn, Fruit Roll-Ups and Chex Mix. The Target Chip Ganassi Racing team associate sponsors including Fujifilm, Coca-Cola, Reckitt Benckiser, Nestle Purina and Clorox have committed an additional $30,000 to Target House. Target House 200.../2 Target has a long history of supporting motorsports and St. Jude Children's Research Hospital. The Target Chip Ganassi Racing team has supported St. Jude and Target House since 1997 through donations from the race team. The team provides $25 for each lap lead, $1,000 for each pole position and $5,000 for every race win. Over the past six seasons, the team has raised more than $275,000 for the hospital and Target House. "Target House is one of our leading community programs and we're happy this race will heighten the visibility of the ground-breaking work taking place at St. Jude Children's Research Hospital," said John Remington, vice president, events marketing and communications, Target Corporation. Fans can order tickets to the inaugural Target House 200 by calling the North Carolina Speedway ticket office at 1-800-PITSTOP or 910-582-2861 or by visiting us online at www.northcarolinaspeedway.com. The race will be nationally televised on TNT at 1:00 p.m. Eastern Standard Time. About Target House Funded by Target Stores and its vendor and celebrity partners, Target House is a home-away-from-home for families with children receiving life-saving treatment at St. Jude Children's Research Hospital. As an extension of St. Jude's commitment to care for any child regardless of the family's ability to pay, Target House provides fully furnished apartments, free-of-charge. Based in Memphis, Tenn., St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. About Target Stores Minneapolis-based Target Stores serves guests at 1,191 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Whether visiting a Target store or shopping online at target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target Stores, along with its parent company Target Corporation , gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.