National Association of Minority Automobile Dealers to Offer Reynolds and Reynolds Networkcar to Members as Exclusive Telematics Solution

Networkcar will help association members increase customer retention, satisfaction and dealership profitability

DAYTON, Ohio, Aug. 4 -- Networkcar(TM), a Reynolds and Reynolds company , announced today the National Association of Minority Automobile Dealers (NAMAD) will offer Networkcar to its member retailers as the organization's exclusive telematics solution.

NAMAD is a 500-member, non-profit organization committed to increasing opportunities for ethnic minorities in all aspects of the automotive industry.

"NAMAD recognizes that to remain competitive in today's automotive retailing environment, retailers must increase retention and strengthen customer relationships," says Sheila Vaden-Williams, president of NAMAD. "By extending Networkcar to our members, they will have access to a top-rate customer retention solution that can help them attract and retain new customers while boosting dealership profitability."

According to H. Steve Harrell, Sr., NAMAD chairman, the association strives to enhance membership benefits by securing unique opportunities and solutions to offer to their retailers.

"Through agreements, such as the one with Reynolds' Networkcar, our goal is to provide NAMAD members with innovative, leading solutions that can help them become more successful and effective," he explained. "With Networkcar's sophisticated technology and customer benefits, it can help our retailers gain a competitive advantage in the marketplace and also secure more loyal customers."

Networkcar's system collects and organizes detailed automotive information directly from a vehicle's engine computer and location-based information from a global positioning system (GPS) device. Information is transmitted wirelessly to an information center where it is made available to car owners, auto dealerships and fleets in the form of immediate e-mail alerts, summary e-mail reports or easy-to-read Web pages. Networkcar's technology is compatible with virtually all light and medium-duty vehicles manufactured since 1996.

"Networkcar provides a real-time tether between automotive retailers and their consumers in a way never available before. With this solution, retailers can proactively communicate with customers and provide more efficient and personalized service, helping them to foster lifetime relationships. In return, customers benefit from increased safety, security and better dealership service. It's one of those great win-win situations," said Dave Dutch, president of Networkcar.

Reports show that when Networkcar customers are notified of a car problem, over half return to the dealership for service. That's up from just 23 percent who normally return for service. By selling Networkcar, retailers get the benefits of a comprehensive customer relationship management (CRM) program without a large financial or training investment. Networkcar benefits the entire dealership with increased revenues, productivity, and customer retention.

Networkcar ( www.networkcar.com ) is the leading provider of around-the- clock services for monitoring the performance, location and security of consumer and fleet vehicles. The company features advanced performance monitoring technology and satellite-location systems that enable it to provide the most advanced solution for car maintenance and operation on the market today. Networkcar includes real-time car performance updates, Smart Roadside Assistance, stolen vehicle recovery services and Car Guardian(TM), a feature that allows a car owner to find their car by accessing a secure Web page. With Networkcar, car owners and fleets increase safety and security, save time and reduce costs with advanced preventive maintenance and early problem detection.

Reynolds and Reynolds ( www.reyrey.com ) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. With 75 years of experience serving automotive retailing, Reynolds enables car companies and retailers to work together to build the lifetime value of their customers. The company's award-winning product, service and training solutions include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management (CRM) solutions, data management and integration, and leasing services. Reynolds serves more than 20,000 customers. They comprise 90 percent of the automotive retailers and virtually all car companies doing business in North America. Its CRM consulting practices span approximately 15 countries around the world.