Chevy Rock & Roll Set For RIR

TOP NASCAR DRIVERS TEAM UP WITH WARNER MUSIC GROUP ARTISTS AT THE CHEVY ROCK & ROLL 400 

 

Hootie & The Blowfish, Franky Perez, Sugar Ray, Trapt and Uncle Kracker To Perform at Richmond International Raceway 

 

August 1, 2003 -- Warner Music Group (WMG), Chevrolet and Action Performance Companies Inc. today announced a series of concerts to be featured during the NASCAR triple-header weekend, September 4-6 at Richmond International Raceway. The weekend will be highlighted by the Chevy Rock & Roll 400 NASCAR Winston Cup event on Saturday, September 6 that will include pre-race, trackside musical performances by Hootie & The Blowfish, Uncle Kracker and Trapt. 

 

On Friday, September 5, Sugar Ray and Franky Perez will kick things off with a trackside concert as part of the FUNAI 250 NASCAR Busch Series race. Both Richmond concerts are free for fans who purchase tickets to the respective races. 

 

In addition to the concerts, seven Chevrolet Monte Carlo race cars will carry special paint schemes featuring different WMG artists. These paint schemes will sparkle under the lights on Richmond's famous three-quarter mile "Action Track." The artist and driver paint scheme pairings for the Chevy Rock & Roll 400 weekend are: 

 

 

      ARTIST
     DRIVER
     PRIMARY SPONSOR
     CAR NUMBER
     RACE DATE & SERIES
     
      Franky Perez
     Ron Hornaday
     ACDelco
     2
     September 5 

      NASCAR Busch Series
     
      Staind
     Dale Earnhardt Jr.
     Budweiser
     8
     September 6 

      NASCAR Winston Cup
     
      Hootie & the Blowfish
     Michael Waltrip
     NAPA Auto Parts
     15
     September 6 

      NASCAR Winston Cup
     
      Uncle Kracker
     Joe Nemechek
     UAW/Delphi
     25
     September 6 

      NASCAR Winston Cup
     
      Sugar Ray
     Kevin Harvick
     GM Goodwrench
     29
     September 6 

      NASCAR Winston Cup
     
      Third Eye Blind
     Steve Park
     AOL
     30
     September 6 

      NASCAR Winston Cup
     
      Trapt
     Robby Gordon
     Cingular Wireless
     31
     September 6 

      NASCAR Winston Cup
     

 

 Third Eye Blind kicked off the Chevy Rock & Roll 400 promotion during the initial unveiling in May at the Food Lion Speed Street festival in Charlotte, N.C. Meanwhile, Staind, currently on their summer tour, performed at The Murat Centre in downtown Indianapolis during the Brickyard 400 race weekend as part of the program.

 

The Chevy Rock & Roll 400 weekend begins with the Virginia is for Lovers 200 NASCAR Craftsman Truck Series race on Thursday, September 4, followed by the FUNAI 250 NASCAR Busch Series race on Friday, September 5. The Chevy Rock & Roll 400 NASCAR Winston Cup Series race on Saturday, September 6 is the final race of the season at Richmond International Raceway. All races are under the lights. For tickets and information, call the Richmond International Raceway ticket office at 804-345-RACE. 

 

TNT will telecast both the NASCAR Winston Cup (Saturday, September 6 beginning at 7:00 PM Eastern, with the Discover Card Countdown to Green pre-race show) and Busch Series (Friday, September 5 beginning at 8:00 PM Eastern) races and fully integrate the program into their race coverage, with on-screen graphics, driver interviews, and specially produced interstitials.

 

In addition to designing all the race cars featured in the Chevy Rock & Roll 400 program, including the official Chevrolet Monte Carlo pace car, Action Performance is producing a complete line of die-cast replica collectibles and other related merchandise that will be available trackside and nationwide through the company's standard distribution channels.

 

About Action Performance Companies
Action Performance Companies Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company's corporate Web site at www.action-performance.com.

 
About Warner Music Group
Warner Music Group is home to some of the world's leading record companies, including The Atlantic Group, Elektra Entertainment Group, Rhino Entertainment, Warner Bros. Records Inc. and Word Entertainment. The company's Warner Music International operates in more than 70 countries through various subsidiaries, affiliates and non-affiliated licensees. Warner Music Group also includes one of the world's leading music and print music publishers, Warner/Chappell, and WEA Inc., which is composed of three companies, WEA Corp., WEA Manufacturing, and Ivy Hill. Warner Music Group is an AOL Time Warner company. 

 

About Chevrolet / General Motors Corp.
Chevrolet is the largest division of General Motors, the world's largest vehicle manufacturer. Founded in 1911, Chevrolet fulfills the transportation needs of millions of Americans daily and offers the broadest lineup of cars, trucks and vans in the industry. Chevrolet's global headquarters is at the GM Renaissance Center in Detroit. For more information go to www.chevy.com. 



 

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