Buick Unveils the Brand New Rainier Online Using Viewpoint Technology

NEW YORK--July 31, 2003--Buick is launching the brand new Buick Rainier, a mid-size SUV, using Viewpoint Technology to deliver an interactive vehicle presentation on the web as well as offline in kiosks, CD-ROM's and more.

Viewpoint Corporation , a leading provider of interactive media, created a highly interactive experience that features a 3D model of the Rainier. The experience is a component of an integrated marketing campaign developed by Buick and its interactive agency, i33 communications, to demonstrate Rainier's key features that differentiate the Rainier from other vehicles.

Buick chose to incorporate an interactive marketing experience to enhance the strong loyalty base of Buick clients and reach a new, younger demographic. The Viewpoint interactive3D demonstration and the online promotional offer, Tiger Trap, are two examples of how Buick would like consumers to think differently about the brand "The 2004 Rainier offers a level of performance, ride, comfort and style that sets it apart from other mid-size SUVs," said Reggie Beckius, Buick's Interactive Manager. "i33 approached us with a convincing strategy that compels people to interact with and gain a deeper understanding of Rainier, and introduced Viewpoint's technology as the core of the plan."

"We set out to design an interactive experience that was both unique and cinematic, creating a series of vignettes to demonstrate the capabilities of this exciting new product and to cast the Rainier as the hero of this film-like presentation," said Peter Galio, Buick Account Director at i33 communications. "We found Viewpoint to be an ideal partner, offering the best technology for deploying interactive 3D content on the web along with a team of experienced multimedia developers to fulfill the vision," he added.

Viewpoint's graphics operating system, Viewpoint Media Player, offers outstanding visual quality and interactivity for deploying content both on and offline. High compression rates afford smaller file sizes without degrading image quality, allowing advertisers and marketers to create compelling presentations for the web.

The versatility of the digital asset can be seen in the deployment of the web content to interactive kiosks and CD-ROMs. "We are delighted with the finished web presentation," continued Beckius, "and our ability to leverage the investment across other digital media was an added bonus."

"Working with i33 and Buick on this project has resulted in the creation of a truly cutting edge, interactive presentation for the new Rainier," said Mark Gray, executive vice president of Viewpoint. "Not only was Viewpoint able to create a highly engaging vehicle demonstration which surpassed expectations, but the 3 dimensional digital asset was created at broadcast quality allowing Buick and i33 to leverage and repurpose it across multiple media such as Internet, interactive Kiosks, CD ROM's and television delivering huge flexibility, time and cost savings."

Visitors to http://www.buick.com/ are able to experience the Rainier online and get to know its key attributes even before it's available for purchase. Buick was able to leverage Viewpoint's flexible technology platform by including multiple media formats including photo realistic 3D and Macromedia(TM) Flash(R) vector graphics to take users through an interactive experience including a self-directed tour and four separate animations that demonstrate the advantages of the vehicle's power, ride, style and comfort features.

About Viewpoint

Viewpoint Corporation is a leading provider of interactive media technology and services for online advertising, website marketing and enterprise applications. Industry leading and Fortune 500 companies worldwide currently license its interactive media platform, Viewpoint Media Player. The Viewpoint platform enables marketers to evoke response with greater visual realism, engage users with superior interactivity and educate consumers through product interaction to convey a compelling, consistent brand story across their media mix. Headquartered in New York, Viewpoint also has offices in Los Angeles, London and San Francisco and sales presence in Chicago and Detroit.Visit Viewpoint at http://www.viewpoint.com.

About i33 communications

i33 communications is a premiere interactive marketing agency and strategic business partner that delivers Clear and Measurable Advantage(TM) to its clients. i33 works with companies like Buick and Delphi to dramatically reduce the cost of acquiring and retaining customers and delivering solutions that transform the way they do business. From marketing, strategy and branding to web application design and development, i33 provides its clients with a wide range of online solutions and customer experiences. i33 is privately held with offices in Detroit and New York and sales offices in the Washington DC metro area and Southern California. For more information, please email info@i33.com or visit http://www.i33.com.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance, and are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. For information about these and other risks, uncertainties and factors, please review the disclosure contained in the Company's filings and reports on file with the Securities and Exchange Commission.

Viewpoint is a registered trademark of Viewpoint Corporation. Buick is a registered trademark of the General Motors Corporation. Delphi is a registered trademark of the Delphi Corporation. Macromedia and Flash are trademarks or registered trademarks of Macromedia, Inc. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners.