El Premio De La Gente(R), Latin Music Fan Awards 2003, Announces Chevrolet as Title Sponsor
Mandalay Bay Resort & Casino in Las Vegas Chosen To Be New Home of High- Profile Music Awards Show
LOS ANGELES, July 30 -- El Premio, LLC announced today that Chevrolet is the proud title sponsor of the El Premio de la Gente(R), Latin Music Fan Awards 2003. In addition, it was also announced that the music awards show, which has been produced by Uno Productions for five consecutive years, would be presented from Las Vegas' Mandalay Bay Resort & Casino on Thursday, October 16, 2003.
El Premio de la Gente(R) also unveiled their new logo for 2003, which includes the Chevrolet name and logo. In addition, the Chevrolet title will be highlighted in all El Premio marketing efforts, including advertising, collateral and in-store point-of-purchase.
"We are thrilled to have Chevrolet, an avid supporter of Latino culture and music, as our title sponsor for El Premio de la Gente(R), which has become one of the most highly anticipated events in the Latin Music industry," said Luis Medina, executive producer and founder of El Premio de La Gente(R). "Between our new venue at the Mandalay Bay Resort & Casino, as well as Chevrolet's commitment to the title sponsorship, El Premio de la Gente(R) has a new energy that music fans are simply going to love," said Harry Abraham- Castillo, co-executive producer of El Premio de La Gente(R).
Tickets to attend the 5th Annual El Premio de la Gente(R) go on sale Thursday, July 31st at 5 p.m. at the Mandalay Bay Events Center Box Office and all TicketMaster outlets. To charge by phone call the Mandalay Bay Box Office at (702) 632-7580 or TicketMaster at (702) 474-4000. Reserved tickets are priced at $250, $150, $100, $75, $50 and $35. Purchases will be limited to 8 tickets per transaction, one transaction per person. All seats are reserved.
"General Motors is proud to support this initiative which encourages the Hispanic community and its contribution to the arts," said Sonia Green, Hispanic Marketing Director, General Motors. "Since music is at the heart of Latin culture, Chevrolet recognized El Premio de la Gente(R) as a perfect opportunity to reach the Hispanic community."
"Mandalay Bay is very happy to be the new home of El Premio de la Gente(R)," said Glenn Medas, Vice President of Entertainment for Mandalay Resort Group. "Las Vegas brings new excitement to every event that comes to our city. That excitement combined with the elegance of Mandalay Bay will take El Premio de la Gente(R) to new heights that will be enjoyed by both our live audience and television viewers around the world."
About General Motors
GM (www.gm.com), General Motors Corp. , the world's largest vehicle manufacturer, employs 342,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries. In 2002, GM sold more than 8.6 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit.
General Motors and the Hispanic Community: General Motors is a dedicated supporter of the Hispanic community and its contribution to American culture and society. General Motors is committed to implementing programs that foster a long-term, culturally relevant and respectful relationship with the Hispanic community. Hispanics are an integral part of General Motors' employee, supplier, dealer, community, and consumer families. GM's participation in the Hispanic community includes ongoing support and encouragement of education, economic empowerment and business opportunities.
About Mandalay Bay Resort & Casino
The Mandalay Bay Resort & Casino continues its tradition of elegance and excitement as one of the top resorts on the Las Vegas Strip. The AAA Four Diamond Resort is known for its luxurious rooms, a wide array of fine dining destinations and its signature sand and surf beach, but Mandalay Bay has emerged as one of the world's premiere entertainment venues. The Mandalay Bay Theatre is currently home to the international smash hit musical Mamma Mia!, and the House of Blues Concert Hall offers live musical performances in an unparalleled environment.
About El Premio de la Gente(R)
El Premio de la Gente(R), Latin Music Awards of the People, produced by Uno Productions, Santa Fe Communications, is an exciting music awards show that recognizes the best in Latin music. Known as "The Award of the People," this dynamic and exhilarating program is the only high profile event where Latin music fans choose all of the winners. Over its five years of existence, the program's unique mix of musical star power and consumer voting has reached in excess of 8 million Latino music fans at official voting centers throughout the U.S. The El Premio de la Gente(R) online voting engine has partnered with Yahoo en Espanol and over 40 nominees' fan-based websites.
MEDIA CONTACTS: Sonia Pena 310-407-6589 spena@webershandwick.com Sonia Sotello 310-407-6586 ssotello@webershandwick.com