NADAguides.com and Chrome Announce Unprecedented Data Sharing Partnership

COSTA MESA, Calif., July 29 -- Two of the automotive industry's largest and most widely recognized online vehicle information companies today announced a significant data sharing partnership. NADAguides.com, the nation's leading vehicle information resource on the Internet, and Chrome Systems Corporation, a provider of automotive data, configuration technology and commerce solutions, have teamed up to provide consumers with the largest and most comprehensive database of new and used vehicle pricing, specification information and related vehicle building and pricing tools available on the Internet.

With this unprecedented partnership, Chrome will be the new vehicle pricing and configuration services provider for NADAguides.com and its comprehensive roster of consumer products. In turn, NADAguides.com will be the pre-owned vehicle valuation and specification provider for Chrome's research and pricing tools. For the first time ever, this partnership creates one source of standardized new and used vehicle information for industry professionals and consumers alike -- vehicle information regarded as the most market-reflective available today.

N.A.D.A., the company responsible for the development of the popular consumer website NADAguides.com, is recognized across the country for its real-world vehicle valuations and specifications. The company, known for its popular bright yellow and blue guidebooks, was commissioned some 70 years ago to standardize used vehicle valuations and has since become the most trusted vehicle valuation source by consumers and industry professionals alike. The company's consumer website, NADAguides.com, is one of the most popular vehicle information resources on the Internet, registering more than 2.6 million unique visitors and close to 50 million page views each month. Chrome pioneered new vehicle pricing and configuration and remains one of the automotive industry's most widely used and recognized new vehicle information providers, with more than 13,500 clients across the U.S. and Canada. Chrome's pricing and configuration was verified to be the most accurate in a study conducted by CNW Marketing/Research entitled "Online Vehicle Pricing Accuracy Study" in 2000 and 2001. Over 1,500 web sites use Chrome's vehicle pricing today and display the "Chrome Standard" seal, which assures consumers the vehicle information they are viewing is accurate, unbiased, timely and complete.

"We're extremely pleased to partner with Chrome, a company that has built its reputation on developing the most market-reflective and comprehensive new vehicle data," said Lenny Sims, vice president of NADAguides.com. "Chrome will provide NADAguides.com with the vehicle building and pricing tools it needs to maintain its competitive edge in the new car arena and NADAguides.com will provide Chrome with the vehicle valuation and specification information it needs to maintain its competitive edge in the used car arena. It's a perfect union -- one that allows both companies to focus on their core competencies."

"The dual strength of our brands and integrity of our data help make it easier for online shoppers to make better purchasing decisions," said Dave Mingle, Chrome president. "The NADAguides.com reputation for editorial expertise and consumer service is thoroughly impressive. We're very excited to team with them and to bring our core strengths together. In this case, two brands are definitely better than one."

According to both companies, the new online technologies created with this partnership are unprecedented. First, both the new and used vehicle information databases developed by Chrome and NADAguides will be completely integrated which will allow consumers to do things they were never able to do before, including side-by-side new and used vehicle comparisons as well as new vs. used vs. actual dealer inventory comparisons.

Finally the companies say this union will help standardize new and used vehicle pricing, providing one credible source of vehicle information for both consumers and industry professionals. By eliminating "showroom surprises" -- or the antagonistic environment created when consumers and automotive retailers have conflicting information -- the end result will be increased consumer confidence and additional auto sales.

About N.A.D.A. Appraisal Guides (NADAguides.com)

N.A.D.A. Appraisal Guides is the world's largest publisher of vehicle valuations and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com ( www.NADAguides.com ) offers a variety of new and used vehicle services in addition to valuation information. Throughout its 70-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.