Prolong Super Lubricants Names New Sales & Marketing Management Team

IRVINE, Calif.--July 28, 2003--Prolong International Corporation (AMEX:PRL), (http://www.prolong.com), a technology driven consumer products holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, announced today the appointment of D. Kent Stickley as Vice President, Sales and Lawrence R. Kahn as Vice President, Marketing.

Mr. Stickley previously served as Director of Sales for Prolong and has been responsible for sales of the company's products to the majority of the largest retailers in the automotive aftermarket. Prior to joining Prolong, Mr. Stickley served as Vice President, Sales and Marketing for Midas International where he was responsible for parts sales to 2,000 Midas franchised stores. He also has over 15 years experience in retail merchandising and operations having served at an executive level at Pep Boys, NAPA, Nationwise Auto Parts and Chief Auto Parts.

Mr. Kahn has 18 years of marketing experience within the automotive aftermarket. He joined Armor All Products Corporation in 1985 and served as Vice President, New Product Development and Vice President, Marketing. He subsequently joined Prolong in 1997 as Vice President and General Manager of the Appearance Chemicals Division and then served as Vice President, Marketing for the Lubricants Division. Mr. Kahn has rejoined the Prolong team after co-founding and serving as President of Focus Sales & Marketing, LLC, an independent marketing consulting company for the past three years.

"We are delighted to be adding executives with this breadth of experience," said Elton Alderman, CEO and President. "With these two industry veterans at the helm of Prolong's sales and marketing efforts, we are putting together aggressive programs to promote the sale of Prolong products and commercialize new technologies that should make significant contributions to the company's growth in the future."

Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.