Hemmings Motor News, Boyd Coddington and Champion Motorsport Retain JMPR for Public Relations Projects

WOODLAND HILLS, Calif., July 28 -- Hemmings Motor News, Boyd Coddington Hot Rods & Collectibles, and Champion Motorsport have each retained the services of JMPR, Inc. for a series of public relations services.

JMPR will assist Hemmings Motor News with the launch of its newest publication, Hemmings Muscle Machines, a magazine devoted to five decades of American Muscle and Performance cars. The project will include building broad-based consumer awareness and visibility for Hemmings Muscle Machines, and implementing a strategic program to drive advertising to the new publication as it enters the marketplace.

To effectively leverage hot rod legend Boyd Coddington's 25th anniversary, JMPR will develop a number of special programs designed to effectively promote Boyd Coddington Hot Rods & Collectibles' current product lineup of not only custom vehicles but also specialty wheels, accessories and apparel. JMPR will also develop, coordinate and implement a targeted publicity campaign to promote special events celebrating the company's milestone anniversary, to increase its visibility nationwide and reinforcing its brand and image.

In addition, JMPR also will assist with the promotion of Champion Motorsport's launch of a new product catalog, promoting its European sports and exotic auto accessories including wheels, body kits, suspension and engine upgrades as well as assist with the launch of its new Florida offices and showroom. JMPR will also conduct a nationwide publicity campaign to leverage the company's recent LeMans 24 Hour success (placed 3rd overall) while helping to extend the Champion Motorsport brand and reach.

JMPR ( www.jmprpublicrelations.com ) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive and lifestyle industries, include Automobili Lamborghini, Bombardier Recreational Products, Boyd Gaming Corporation, Carroll Shelby International, Coker Tire Company, Discovery Channel (Monster Garage), Galpin Motors, Great American Ink, Hagerty Insurance, Meguiar's Mid America Direct, the Pebble Beach Concours d'Elegance, the Petersen Automotive Museum, RM Auctions, and the Specialty Equipment Market Association (SEMA).