Piaggio USA, Inc., Launches Limited Edition Sharper Image Vespa ET Motor Scooters

SAN FRANCISCO--July 24, 2003--Sharper Image Corporation today announced it has teamed with Piaggio USA, Inc. to feature exclusive Sharper Image limited edition Vespa(R) ET motor scooters in more than 50 authorized Vespa(R) dealerships.

The Sharper Image program with Piaggio will consist of two limited edition Vespa(R) motor scooters with two different engine options. Sharper Image Edition Vespas integrate modern elements with enduring style to create vehicles that are truly unique. Customers can choose from either gleaming platinum with chrome accents or the retro-inspired look of ivory and cielo blue two-toned design. Both versions are available with a 50cc 2-stroke engine or 150cc 4-stroke engine and come with a matching helmet, an aerodynamic windscreen and a top case for additional storage. Customers who purchase any Sharper Image Edition Vespa between now and August 31, 2003 will be rewarded with a $100 Sharper Image Merchandise Certificate. Visit www.sharperimage.com/vespa for more information.

"We are thrilled to be teaming with Piaggio USA," said Richard Thalheimer, Sharper Image's founder, chairman and chief executive officer. "We respect and admire Piaggio's knowledgeable sales associates, quality operations and great customer service. Piaggio's and Sharper Image's strong national presence make this an excellent partnership for both companies to reach a wider consumer audience."

"The innovative spirit of Sharper Image merges beautifully with the classic, timeless design of the Vespa," said Costantino Sambuy, Piaggio USA's president and CEO. "Creating Sharper Image Edition Vespa motor scooters was a perfect way for us to communicate Vespa's technological capabilities and timeless style to an attractive demographic with an affinity for the unique."

About The Sharper Image

Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates over 130 stores throughout the United States, mails millions of its award-winning catalogs each month and advertises through other direct response media including television. The Company's products may also be purchased on the Internet via its online store at sharperimage.com. The Company also has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's Web site. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.

About Piaggio USA, Inc.

Manufactured by Piaggio in Tuscany, Italy, the Vespa was designed in 1946 by Enrico Piaggio as a solution to transportation following the destruction of World War II. Combining the best elements of aeronautics, automobiles and motorcycles, it instantly became an icon of design and economy. In 2000, after a 15-year hiatus, the fabled Italian scooter returned to the United States to entice new generations with its efficient, entertaining and still nostalgic nature. Visit www.vespausa.com for more information and a complete list of Vespa boutiques.

Piaggio USA is an active member of the Motorcycle Safety Foundation (MSF) and encourages riders to always wear a helmet, appropriate eyewear and proper apparel. The company suggests that all scooter owner/operators attend a motorcycle/scooter rider training course to learn how to safely and skillfully operate a Vespa and recommends the MSF RiderCourse(R) (800/446-9227) as the best introduction to riding. For additional information, or to locate a dealership or boutique in your area, visit the Web site at www.vespausa.com.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on our current plans, expectations, estimates, and projections about the specialty retail industry and management's beliefs about our future performance. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates" or variations of such words and similar expressions are intended to identify such forwarding-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties that are difficult to predict and which may cause our actual results and performance to differ materially from those expressed or forecasted in any such forward-looking statements. These risks and uncertainties are discussed in our Annual Report on Form 10-K under "Factors Affecting Future Operating Results" and include our ability to continue to find or develop and to offer attractive merchandise to our customers, changes in business and economic conditions, risks associated with the expansion of our retail store, catalog and internet operations, and changes in the competitive environment in which we operate. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements. However, readers should carefully review the statements set forth in the reports, which we file from time to time with the Securities and Exchange Commission, particularly our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, and any Current Reports on Form 8-K.