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Lithia Motors Earns 46 Cents Per Share; Raises Full Year Estimates 10% To $1.65 - $1.75

MEDFORD, Ore., July 23 -- Lithia Motors, Inc. today announced that net earnings rose 7% to $8.5 million in the second quarter of 2003 compared to $7.9 million in the second quarter of 2002. Earnings per share rose 7% to $0.46 per share versus $0.43 in the same period last year. This exceeds First Call estimates of $0.33 per share by thirteen cents.

Lithia Motors also reported that total revenues for the second quarter increased 14% to $667.5 million from $584.3 million in the second quarter of 2002. New vehicle sales increased 27%, used vehicle sales increased 6%, parts/service sales increased 17%, and finance/insurance sales increased 15%. Lithia's retail used/new ratio for the quarter was 0.8:1. Finance and Insurance income per retail unit increased to $916 per unit compared to $902 in the second quarter of last year.

  Second Quarter 2003 Highlights
  Vs. Second Quarter 2002:                 Margins:
  Total Revenues:          +14%            Gross Margin:            15.9%
  Same-Store Retail Sales:  +6%            SG&A as a % of Sales:    12.5%
  Earnings Per Share:       +7%            Operating Margin (EBIT):  3.0%

Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "We continued to be aggressive in all of our markets in the second quarter of the year. New vehicle same-store sales for Lithia increased 13.3% for the quarter and 10.7% for the first six months of the year. New vehicle sales nationally were down 0.6% and 2.3% for the same periods of the year. This demonstrates our ability to continue to take market share and markedly outperform in a declining market. Our new vehicle gross margin increased 40 basis points from the first quarter of the year. The combination of strong new vehicle same- store sales and an improved margin helped drive our results for the quarter."

Jeffrey B. DeBoer, Senior Vice President and CFO added, "In the second quarter, Lithia completed three acquisitions; Lithia Auto Center of Missoula, MT; Lithia Dodge of Broken Arrow, OK and Lithia Dodge of Billings, MT. The stores have combined annualized sales of approximately $100 million. We have ample capital and credit lines to continue with our growth plans."

"In the second quarter we saw margins returning to more normalized levels. Our operating margin of 3.0% is still below historical averages but showed a notable 90 basis point improvement over the first quarter of the year. A substantial part of Sales General and Administrative Expense (SG&A) is the infrastructure we have developed for improving and integrating operations in our newly acquired stores. Operating margins should improve over time as we continue to leverage this infrastructure."

"Finally, our annual guidance for 2003 has been increased 10% to $1.65

-- $1.75 per share, and we are becoming more optimistic about the third quarter of the year, due to recent trends in our business," concluded Jeffrey B. DeBoer.

Lithia Motors will be providing more detailed information on the results for the second quarter of 2003 in its conference call scheduled for 11 a.m. PDT July 24, 2003. The live conference call can be accessed by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Conference Call icon.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 24 brands of new vehicles and operates 75 stores and 140 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 91,478 new and used vehicles and had $2.38 billion in total revenue in 2002.

Forward Looking Statements

This press release includes forward looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include growth opportunities, the ability to improve operating margins by increasing our sales, improved earnings for the balance of the year and third quarter results.

Additional Information

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at 541-776-6819 (dretzlaff@lithia.com) or log-on to: www.lithia.com -- go to About Lithia -- Investor Relations

   LITHIA MOTORS, INC.
  (in thousands except per share and unit data)

  Unaudited                   Three Months Ended
                                   June 30,          Increase     % Increase
                              2003         2002      (Decrease)   (Decrease)

  New Vehicle Sales        $381,622      $300,605      $81,017      27.0%
  Used Vehicle Sales        196,320       185,660       10,660        5.7
  Service, Body
   & Parts Sales             64,361        54,995        9,366       17.0
  Finance & Insurance        23,364        20,247        3,117       15.4
  Fleet & Other Revenues      1,867        22,811     (20,944)     (91.8)
  Total Revenues            667,534       584,318       83,216       14.2
  Cost of Sales             561,572       491,436       70,136       14.3
  Gross Profit              105,962        92,882       13,080       14.1
  SG&A Expense               83,550        73,540       10,010       13.6
  Depreciation/Amortization   2,438         1,895          543       28.7
  Income from Operations     19,974        17,447        2,527       14.5
  Flooring Interest Expense (3,839)       (2,882)        (957)       33.2
  Other Interest Expense    (1,586)       (1,464)        (122)        8.3
  Other Income
   (Expense), net             (280)         (177)        (103)       58.2
  Pre-Tax Profit             14,269        12,924        1,345       10.4
  Income Tax                  5,750         4,989          761       15.3
  Income Tax Rate             40.3%         38.6%
  Net Profit                 $8,519        $7,935         $584       7.4%
  Shares Outstanding         18,379        18,454         (75)    (0.4) %
  Diluted EPS                 $0.46         $0.43        $0.03       7.0%

  Unit Sales:
  New                        14,431        11,861        2,570      21.7%
  Used - Retail              11,073        10,580          493        4.7
  Used - Wholesale            6,989         6,151          838       13.6
  Total Units Sold           32,493        28,592        3,901       13.6
  Finance/Insurance
   per retail unit             $916          $902          $14        1.6

  LITHIA MOTORS, INC.

  Average Selling Price:
  New                    $26,445       $25,344       $1,101          4.3%
  Used - Retail           14,694        14,619           75           0.5
  Used - Wholesale         4,810         5,039        (229)         (4.5)

  Key Financial Data:
  Gross Profit Margin      15.9%         15.9%
  SG&A as a % of Sales     12.5%         12.6%
  Operating Margin          3.0%          3.0%
  Pre-Tax Margin            2.1%          2.2%
  Change in Total Retail
  Same-Store Sales          5.7%          0.2%

  LITHIA MOTORS, INC.
  (In Thousands except per share and unit data)

  Unaudited                   Six Months Ended
                                   June 30,           Increase   % Increase
                               2003         2002     (Decrease)   (Decrease)
  New Vehicle Sales        $705,070      $568,422     $136,648      24.0%
  Used Vehicle Sales        373,306       368,972        4,334        1.2
  Service, Body
   & Parts Sales            124,112       107,033       17,079       16.0
  Finance & Insurance        44,578        38,079        6,499       17.1
  Fleet & Other Revenues      3,945        26,210     (22,265)     (84.9)
  Total Revenues          1,251,011     1,108,716      142,295       12.8
  Cost of Sales           1,052,616       932,187      120,429       12.9
  Gross Profit              198,395       176,529       21,866       12.4
  SG&A Expense              161,612       141,276       20,336       14.4
  Depreciation/Amortization   4,725         3,563        1,162       32.6
  Income from Operations     32,058        31,690          368        1.2
  Flooring Interest Expense (7,541)       (5,219)      (2,322)       44.5
  Other Interest Expense    (2,996)       (3,056)           60      (2.0)
  Other Income
   (Expense), net             (452)          (82)        (370)      451.2
  Pre-Tax Profit             21,069        23,333      (2,264)      (9.7)
  Income Tax                  8,385         9,007        (622)      (6.9)
  Income Tax Rate             39.8%         38.6%
  Net Profit                $12,684       $14,326    $ (1,642)    (11.5)%
  Shares Outstanding         18,326        16,927        1,399       8.3%
  Diluted EPS                 $0.69         $0.85     $ (0.16)   (18.8) %

  Unit Sales:
  New                        27,052        22,277        4,775      21.4%
  Used - Retail              21,079        20,944          135        0.6
  Used - Wholesale           13,340        12,257        1,083        8.8
  Total Units Sold           61,471        55,478        5,993       10.8
  Finance/Insurance
   per retail unit             $926          $881          $45        5.1

  LITHIA MOTORS, INC.

  Average Selling Price:
  New                    $26,064       $25,516         $548          2.1%
  Used - Retail           14,584        14,548           36           0.2
  Used - Wholesale         4,939         5,245        (306)         (5.8)

  Key Financial Data:
  Gross Profit Margin      15.9%         15.9%
  SG&A as a % of Sales     12.9%         12.7%
  Operating Margin          2.6%          2.9%
  Pre-Tax Margin            1.7%          2.1%
  Change in Total Retail
 Same-Store Sales           3.0%          0.6%

  Balance Sheet Highlights (Dollars in Thousands)
  Unaudited

June 30, December 31, ` 2003 2002

   Cash & Cash Equivalents                  $55,010          $15,932
   Trade Receivables (*)                     91,443           82,173
   Inventory                                468,201          445,908
   Other Current Assets                      13,946           11,765

  Total Current Assets                      628,600          555,778

   Real Estate, net                         128,881          118,696
   Equipment & Leases, net                   63,455           58,215
   Goodwill, net                            199,269          185,212
   Other Assets                              28,629           24,148
     Total Assets                        $1,048,834         $942,049

     Floorplan Notes Payable               $409,792         $364,635
     Other Current Liabilities               81,636           64,835
  Total Current Liabilities                 491,428          429,470

  Used Vehicle Flooring                      60,028           63,000
  Real Estate Debt                           82,961           73,798
  Other Long-Term Debt                       53,857           30,914
  Other Liabilities                          26,336           24,874

  Total Liabilities                        $714,610         $622,056

  Shareholders Equity                       334,224          319,993

     Total Liabilities &
     Shareholders' Equity                $1,048,834         $942,049

   (*)  Note: Includes contracts-in-transit of $48,284 and $41,493 for 2003
        and 2002.

  Other Balance Sheet Data (Dollars in Thousands)

  Current Ratio                              1.3x              1.3x
  LT Debt/Total Cap.
   (Excludes Used -
   Vehicle Flooring)                          29%               25%
  Working Capital                        $137,172          $126,308