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Media Advisory: More Than Ever to See and Cover at SEMA Show

Annual Trade Show Will Feature New Attractions

The SEMA Show, the premier automotive specialty products trade event in the world, draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of AAIW, the SEMA Show attracts industry leaders from more than 100 countries to discover profit opportunities in the automotive, truck and SUV, marine and RV markets.

  SEMA Show

     Dates, Hours, and Location

        *  Tuesday, Nov. 4 - Friday, Nov. 7, 2003

        *  Show hours: 9 a.m. to 5 p.m. Tuesday through Thursday, and 9 a.m.
           to 4 p.m. Friday.

        *  Las Vegas Convention Center, Las Vegas, Nevada, USA

        *  SEMA's Innovations Day - Monday, Nov. 3, preceding the show

     Size and Organization

        *  Two million (2,000,000) square feet total exhibit and vehicle
           display area

        *  1,419 exhibiting companies and organizations in 847,000 net
           square feet. More exhibitors than at comparable times in previous
           years -- an all-time high. Additional exhibitors contracting for
           space on daily basis

        *  Twelve (12) sections -- International Tire Expo; Wheels &
           Performance Tires; Car Care & Accessories; Mobile Electronics;
           Performance Marine; Racing & Performance; Restoration
           Marketplace; Restyling & Accessories Center; Street Rod Alley;
           Tools & Equipment; Trucks, SUVs, Truck Caps & Accessories; and
           Business Services

        *  Three new sections -- Car Care & Accessories, Tools & Equipment,
           and Business Services

        *  More than 1,100 new products in New Products Showcase display --
           each with an information sheet for media and buyer use

        *  SEMA will post high-resolution images on Internet for media use

        *  New products sorted by areas of interest -- such as performance
           and racing, mobile electronics, styling & appearance accessories,
           etc., to create virtual show tours for ease of media coverage

        *  More than 1,500 unique automotive vehicles on display

     Education and Special Events

Seminars and special events begin Monday, Nov. 3, 2003, and continue through the week. Full schedule posted on line at www.SEMAshow.com/seminars. Highlights include:

        *  Education Week Luncheon and Keynote Address - Monday, Nov. 3

        *  SEMA New Product Awards Breakfast, featuring guest speaker Jack
           Roush - Tuesday, Nov. 4

        *  NHRA Breakfast: Breakfast of Champions - Wednesday, Nov. 5

        *  SEMA Industry Awards Reception and Banquet - Thursday, Nov. 6

     Items of Special Interest

        *  Ford Motor Company is Vehicle Manufacturer of the Show.

        *  SEMA Annual Industry Awards Banquet announcements:

              -- SEMA Person of the Year

              -- Four inductees into the SEMA Hall of Fame

              -- New People's Choice Award for best new product, chosen by
                 the buyers attending the SEMA Show

        *  The SEMA Show website, www.SEMAshow.com, will be updated
           constantly with breaking news until the show opens.

     Services for International Attendees

SEMA Center for International Commerce (CIC) located in Room S229 on the upper floor between the Convention Center's Central Hall and the new South Hall.

        *  Private conference rooms and business services available

        *  Special reception for the attendees from more than 100 countries
           immediately after the show on Tuesday, Nov. 4

     Services for Media

        *  Complimentary editorial media registration. For media without a
           "fastkey" assignment, the registration form is online at
           www.SEMAshow.com, or call 909/396-0289, ext. 181, or
           702/450-7662, ext. 109, to request form.

        *  Badges, badge-holders and gifts may be picked up at the
           Bridgestone/Firestone Media Center, Room S219 on the upper floor
           between the Convention Center's Central Hall and the new South
           Hall.

        *  The Bridgestone/Firestone Media Center is the only location for
           media registration.

        *  The Media Center will be open during registration, before and
           during show hours.

        *  Besides media kits from the exhibitors, the center will have PC
           and Mac computers, image transmission, Internet access, phone
           lines, interview rooms, refreshments and lounge areas.

        *  SEMA will post high-resolution images of New Products Showcase,
           and general SEMA Show photos, on Internet for media use during
           and after the show.

     Registration information

        *  Attendance at the SEMA Show is limited to members of the trade,
           and the media. SEMA Show is part of the Automotive Aftermarket
           Industry Week (AAIW).

        *  Non-media attendee registration is $10 online, $20 via fax/mail,
           until Friday, Oct. 24. After Oct. 24, the registration fee is
           $50 per person.

        *  More than 40 percent of people registering prior to mid-July will
           be first-time show attendees -- an astounding reflection of the
           strength of the automotive aftermarket.

  About SEMA, the Specialty Equipment Market Association

SEMA represents the $27 billion specialty automotive industry. Founded in 1963, the trade association has 5,222 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

   Media contacts:
   Rosemarie Kitchin, rosemariek@sema.org
   SEMA, 909/396-0289, ext. 104
   Lisa Guth, lisag@sema.org
   SEMA, 909/396-0289, ext. 181

PRNewswire -- July 21

NOTE TO EDITORS: Image available at: www.sema.org/images/31856.jpg. CAPTION: The SEMA Show, the premier automotive specialty products trade event in the world, draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center, Tuesday-Friday, Nov. 4-7, 2003.